If you’ve been grinding on social, sending emails, perfecting your landing pages—and still not seeing your membership grow—this episode is your wake-up call.
The problem likely isn’t your offer… it’s your messaging. I brought in Rick Tielemans, co-creator of Tribe Secrets and my go-to messaging ninja, to break down the psychology of why people don’t buy—and how to flip that. If you want members who pay and stay, this one’s a masterclass.
Inside this episode, we dive into:
Why most membership pages fail before visitors even read the offerHow to create messaging that stops the scroll and builds instant buy-inThe three elements every tribe-building offer MUST haveHow your personal origin story can 10X your conversions
Listen to This Episode on Your Favourite Podcast Channel: https://tribemembershippodcast.com/
Subscribe and Listen on iTunes: https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393
Subscribe and Listen on Spotify: https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj
Timestamps:
00:58 The Importance of Messaging in Membership Growth01:44 Meet Rick Tielemans: The Messaging Master02:36 Rick's Journey into Digital Marketing03:37 The Power of Copywriting in Community Building05:04 Crafting a Unique and Authentic Message08:03 The Three Key Elements of a Successful Offer13:07 Overcoming Common Messaging Mistakes14:30 Empowering Women in the Workplace: A Case Study22:39 The Framework for Effective Messaging24:52 Introducing Cult Creators: Making Your Brand Marketable27:51 The Importance of Sharing Your Story29:33 Understanding the Hero's Journey29:43 Crafting a Shared Identity36:19 Targeting Your Audience46:39 Building a Tribe Offer53:00 Final Thoughts and Resources
Resources & Links:
Want help implementing milestones in your membership? Apply for Tribe Membership Coaching - https://course.tribemethod.com/book-call🧠 Grab the Tribe Secrets Book – Your guide to building lifelong members - http://www.tribesecretsbook.com/book🎥 Watch this episode on YouTube - https://www.youtube.com/@TribeMembershipShow
Connect with Rick Tielemans
YouTube: @thecultcreatorsInstagram: @thecultcreatorsWebsite: www.tribemethod.com
Connect with Funk Roberts
Website: https://www.funkrobertsfitness.com Instagram: https://www.instagram.com/funkrobertsfitness
People aren’t wired to buy—they’re wired to belong. Stop selling products and start building movements. When your message connects on a tribal level, your community doesn’t just grow—it thrives. Time to stop blending in and start leading with clarity.