The Tribe Membership Show

Episode 18 – The Messaging Mistake That’s Killing Your Membership Growth with Rick Tielemans


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If you’ve been grinding on social, sending emails, perfecting your landing pages—and still not seeing your membership grow—this episode is your wake-up call. 
The problem likely isn’t your offer… it’s your messaging. I brought in Rick Tielemans, co-creator of Tribe Secrets and my go-to messaging ninja, to break down the psychology of why people don’t buy—and how to flip that. If you want members who pay and stay, this one’s a masterclass.
 
 
Inside this episode, we dive into:
  • Why most membership pages fail before visitors even read the offer
  • How to create messaging that stops the scroll and builds instant buy-in
  • The three elements every tribe-building offer MUST have
  • How your personal origin story can 10X your conversions

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    Listen to This Episode on Your Favourite Podcast Channel: https://tribemembershippodcast.com/ 
    Subscribe and Listen on iTunes:  https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393
     Subscribe and Listen on Spotify: https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj
     
     
    Timestamps:
    • 00:58 The Importance of Messaging in Membership Growth
    • 01:44 Meet Rick Tielemans: The Messaging Master
    • 02:36 Rick's Journey into Digital Marketing
    • 03:37 The Power of Copywriting in Community Building
    • 05:04 Crafting a Unique and Authentic Message
    • 08:03 The Three Key Elements of a Successful Offer
    • 13:07 Overcoming Common Messaging Mistakes
    • 14:30 Empowering Women in the Workplace: A Case Study
    • 22:39 The Framework for Effective Messaging
    • 24:52 Introducing Cult Creators: Making Your Brand Marketable
    • 27:51 The Importance of Sharing Your Story
    • 29:33 Understanding the Hero's Journey
    • 29:43 Crafting a Shared Identity
    • 36:19 Targeting Your Audience
    • 46:39 Building a Tribe Offer
    • 53:00 Final Thoughts and Resources

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      Resources & Links:
      • Want help implementing milestones in your membership? Apply for Tribe Membership Coaching - https://course.tribemethod.com/book-call
      • 🧠 Grab the Tribe Secrets Book – Your guide to building lifelong members - http://www.tribesecretsbook.com/book
      • 🎥 Watch this episode on YouTube - https://www.youtube.com/@TribeMembershipShow

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        Connect with Rick Tielemans
        • YouTube: @thecultcreators
        • Instagram: @thecultcreators
        • Website: www.tribemethod.com

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           Connect with Funk Roberts
          • Website: https://www.funkrobertsfitness.com
          •  Instagram: https://www.instagram.com/funkrobertsfitness

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            People aren’t wired to buy—they’re wired to belong. Stop selling products and start building movements. When your message connects on a tribal level, your community doesn’t just grow—it thrives. Time to stop blending in and start leading with clarity.
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            The Tribe Membership ShowBy Funk Roberts