As the Senior Consumer Insights Manager at Danone, Travis Gordon helps the marketing teams make decisions oriented around the consumer, with product research and innovation, as well as advertising and communication tactics.

Through his work, he's come across his Shiny New Object: neurological research, where consumers are tested for their reactions to brands and the resonance these have with them, directly by monitoring their neurological reactions.

Find out more on this latest episode of the Shiny New Object podcast.