Keywords

Wheeling, destination marketing, Capitol Theater, economic development, community engagement, tourism, personal growth, leadership, podcast

Summary

In this episode of the Ask Yourself Why Not podcast, hosts Shaye Pentino andOlivia Litmandiscuss the evolution of Wheeling, West Virginia, focusing on Olivia's role as the marketing director forVisit Wheeling. They explore the impact of the Capitol Theater purchase on the community, the challenges faced during economic downturns, and the importance of mindset and personal growth in navigating these changes. Olivia shares insights from her 17 years in the industry, emphasizing the need for community engagement and the positive developments in Wheeling's tourism and cultural landscape.

Takeaways

Olivia has been the marketing director for Visit Wheeling for 17 years.

The Capitol Theater purchase was a significant turning point for Wheeling.

Economic development is crucial for community growth and engagement.

Wheeling is often seen negatively by its residents, but it has much to offer visitors.

The city has seen a resurgence in tourism and community pride.

COVID-19 presented challenges but also opened new opportunities for growth.

Mindset plays a vital role in personal and professional development.

Leadership West Virginia helped Olivia connect with others and grow professionally.

Community events are essential for fostering a sense of belonging.

Wheeling's history and culture are key to its identity and future.

Sound Bites

"We started really shifting and it was around 2009"

"We bought the Capitol Theater and that is unheard of"

"We were very fortunate in the state of West Virginia"

"Wheeling is our own worst enemy"

"We have a lot of things to be thankful for here"

"I always hear it's so funny"

"It was very eye-opening"

Chapters

00:00

Introduction and Guest Introduction

01:57

Olivia's Role in Destination Marketing

06:05

The Impact of the Capitol Theater Purchase

11:58

Economic Development and Community Engagement

18:02

Challenges and Opportunities in Wheeling

23:53

Mindset and Personal Growth

30:12

Conclusion and Future Outlook