Alyson Griffin has over 25 years of experience leading Marketing and Global Brand & Thought leadership teams for top technology brands, HP and Intel. During her tenure she was credited for curating “first-of- their-kind” immersive experiences that traversed technology with art, influencers, gaming, and music. For example, Cannes Lions winner, Intel’s Drone Light Show at the PyeongChang 2018 Olympics.

Griffin’s wide-breadth of experience also includes overseeing billions of dollars’ worth of sports, entertainment, social influencer and talent media campaigns.

She has designed and executed high-impact, ROI-positive marketing campaigns across six continents, garnering over 1 trillion+ impressions. Now, as the Head of Marketing at State Farm, Griffin has been entrusted with the critical charter of revolutionizing the 100 year old brand through the lens of future-forward marketing initiatives, such as designing the brand’s inaugural metaverse footprint.

Griffin’s expertise includes designing and spearheading innovative activations that leverage the

intersections between content, creators, entertainment and sports to introduce brands to new and diverse audiences. Her unique perspective challenges the status quo across industries and transcends traditional marketing tactics, resulting in quantifiable growth.

Griffin has overseen both billion-dollar marketing budgets and mentored bootstrapping start-ups, consistently leading teams into battle. Born and raised in Silicon Valley, keeping a pulse of new and emerging technologies is in her blood.

Along with being a natural storyteller, Griffin is a seasoned executive and keynote speaker. Her

accolades include 20+ reputable industry awards and recognitions, such as Adweek’s Top 50 Marketers, Ex Awards, Reggies Awards, ANA Awards, to name a few. She has been featured in top publications such as Adweek, Fast Company, Ad Age, Event Marketer, Brand Innovators and many more. Across her career, the brands and campaigns she’s been directly associated with have been the recipient of numerous Cannes Lions recognitions.

In this episode, you will learn the following:

1. Alyson Griffin's journey from pharmacist and corporate background to becoming the head of marketing for State Farm.
2. Alyson's advice to try different things and gain life experiences to find out what one does not want to do in order to determine what one does want to do.
3. How important Jake from State Farm is to the brand.

 

You can find Alyson on LinkedIn and YouTube.

 

Remarkable Quote:

“I didn't realize until looking back on it, how much those two things, technology and entrepreneurship, really kind of were baked into who I have become."

 

Sponsor

Today’s episode is sponsored by:

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