Some people think of marketing as flash. I was Facebook rich and client poor for 5 years. Stop friending your peers, they aren’t your clients. ~ Tai Goodwin

Are you an entrepreneur? If you own or promote a business, how much time do you spend posting on social media? Better yet, how much time do you spend posting on social media and assume that you are marketing your business? 

Tai Goodwin, founder of That Marketing Team, knows about the distinction. As Tai notes, “The internet has made the barrier of entry very low. But people don’t want to do the unsexy research to figure out who their best audience is. There is a skill set that has to be learned to be successful.” 

Getting likes on social media makes us feel good. But we can’t just post about our business or work and assume the right people are seeing it. As Tai reminds us, we have to do the hard work of digging deep, homing in on our customer base, articulating who we are, and building relationships with our audience. 

Here at Brilliantly Resilient, we understand the value of relationships. Yet, it’s important to focus on building the right relationships, especially in business. And Tai knows a few things about resilience, too, like recognizing that receiving what we ask for takes the resilience to know we have to do the work to get it. (Be sure to listen from minute 33 on for some true Brilliance from Tai!)

 Tune in to hear more of Tai’s wisdom on this episode of the Brilliantly Resilient podcast, and find out more about Tai at www.thatmarketingteam.com.

Let’s be Brilliantly Resilient together!

XO,

Mary Fran & Kristin