Barney Worfolk Smith has been a salesperson throughout his career, jumping on the opportunity to be more creative and ultimately putting it all together in his work with start-ups and scale-ups through Megadog.

His Shiny New Object is go-to-market thinking, planning and doing. He tells us why it's important that companies do this holistically and not let the various parts of the business dillute their vision. And we talk about some more killer top marketing advice, too.