This week on Commerce Code, we speak with Chrissy Maitland, General Manager of Rakuten Card Linked Offers. Rakuten is a longstanding leader in DCA-CardLinx, and powers the card-linked offer programs for leading financial services companies, mobile app providers and loyalty rewards programs. They provide merchants with a scalable pay-for-performance channel that efficiently drives traffic and sales in-Store and online. Today we are talking about:

• The changed consumer environment in 2025
• The importance of value to consumers now
• What that looks like in light of a very fast-moving political and economic situation globally
• What merchants, financial services companies and other digital commerce professionals need to do to adapt and grow during what is already a complicated year