A "veteran" of Lenovo, Alexandre Blumenthal looks after EMEA Marketing and Communications within the company's ISG segment - the Infrastructure and Solutions Group, so everything that has to do with the data centre.

His Shiny New Object is all about being real with consumers. Instead of focusing on abstract slogans and doing "too much" marketing, brands should make it clear what they bring to the table and nothing more. Honesty, transparency, and simplicity are Alexandre's top priorities when it comes to advertising strategy.

Listen to his top marketing tips and more on his views about the future of marketing in the latest episode.