Today, Jay continues a conversation with Tori Canonge, Director of Social and Influencer Strategies at enrollmentFUEL. Tori is a veteran in social media marketing and in particular, creating, managing and delivering effective social media campaigns. This episode is the third in our Game-Changing Digital Marketing series, where we talk more in-depth about the use of social media in strategic recruitment plans.

Tori and Jay talk through the use of various social media platforms, content management, social media calendars and the use of different channels to reach very different and highly elusive audiences like Gen Z. We’ll also address the newest policy change that will impact Facebook and Instagram advertisers. The rules and best practices for marketing on Social Media platforms are always changing – and that’s why insights from experts like Tori are in such high demand.

About our Guest

Tori began her digital marketing career in 2014 when she started her first blog, which she built with the sole purpose of inspiring students to reach their higher education goals. After achieving success through content creation and digital marketing, she joined a full-service influencer marketing agency where she executed campaigns for some of the world’s largest brands, including Georgia-Pacific, NFL, Unilever, Hasbro, Kraft Heinz, and many more. Today, Tori serves as the Director of Social and Influencer Strategies at FUEL, assisting with digital strategy and campaign optimization.