Enrollment Edge by enrollmentFUEL

On this Episode of the Enrollment Edge I talk to William Monts, Associate Vice President, Dean of Traditional Admission at Anderson University, in South Carolina. In a recent Octane article, William describes how coaching basketball was a perfect lead in to his life in Admissions and Enrollment. We'll talk about the valuable lessons he's taken from the court to the office over the past several years. As a professional that is considered a rising star, his insights into developing a bonded tea...

On this Episode of the Enrollment Edge I talk to Dr. Dustin York, Associate Professor, Strategic Communication and Leadership at Maryville University in St Louis MO. Dustin is a Marketing Strategist and Marketing Big Thinker! We talk through some of the challenges college marketers face today in the era of extreme competition, the race to capture brand loyalty, and an environment that sees a college degree as a luxury item. And yet, through all of the challenges colleges still have options an...

On this Episode of the Enrollment Edge I talk to Kimberley Buster-Williams, Vice President for Enrollment Management at Northeastern Illinois University. Kimberley is conducting research exploring the state of retention and succession within higher education. Her findings are shocking but not all that surprising. Professionals throughout the industry have become more aware of the fragile nature of careers within higher ed. Whether it’s career burnout, greener pastures, the stress and an...

On this Episode of the Enrollment Edge, I talk to Mike Wesner, the Founder, Owner, and Chief Imagination Office at enrollmentFUEL. Mike calls himself an Inversely Paranoid person. In other words, he’s always seen opportunity in the face of adversity. And if there is one word that describes college enrollment during these days, it’s adversity. Maybe Mike found his positive attitude as a Navy Officer. Or maybe it’s because he’s a born entrepreneur – where a glass half-full mindset is crucial fo...

On this Episode of the Enrollment Edge, I talk to Zana Berisha, Digital Marketing Specialist at enrollmentFUEL. Zana is a self-proclaimed Social Media-Guru – meaning she’s a consistent content user and coach for all things Social Media and her specialty is Tik Tok! College marketers need to communicate with their prospects through multiple channels including these envelope pushing platforms. If you want to successfully reach your prospective students – you need to be where their attention is ...

On this Episode of the Enrollment Edge, Jay is joined be Robert Gould, Vice President for Enrollment Management & Stephanie Ruckel, Director of Admissions Operations at Augsburg University. For decades many colleges have taken on the challenge of real college access. More recently, Direct Admissions has moved from a regionalized experimental policy to a policy movement. Every student is “college material.” This core belief is the driving idea behind the Office of Higher Education's new pr...

By popular demand we're re-airing this highly downloaded episode! Enrollment Edge is digging into yet another digital strategy that Enrollment Leaders must be paying attention to—E.A.T. or Expertise, Authoritativeness, and Trustworthiness. In this episode, Jay will unpack the E.A.T. concept and why it's so important to SEO development. The concept comes from Google’s search quality rater guidelines, and it became well known after the infamous Medic Update in August 2018. E.A.T. is an importan...

On this Episode of the Enrollment Edge Jay talks to Dr. John Borum, Head of Engagement at Degree Sight. John has spent much of his career in Student Services and has built a specialty in building predictive models to predict student retention at his university. While Predictive Modeling looks at who among prospective student’s is most and least likely to apply and enroll, John’s model goes beyond that and into the student’s college career – predicting year to year retention. And he believes s...

On this Episode of the Enrollment Edge, Jay talks to enrollmentFUEL’s President, Dr. Jacqui Elliott. One of many things Jacqui is known for is her intense travel schedule. Her passport is as thick as a Sears catalog! And along her journeys, Jacqui seems to find herself in continuous and ongoing conversations with Enrollment Leaders on every continent. During these conversations she’s picked up on clear and prominent themes of recruiting challenges, escalating staffing issues, deepening value ...

On this Episode of the Enrollment Edge, Jay welcomes Tim Fuller back to talk about the big picture of the profession of enrollment management. For most of Tim’s 40-year career in higher ed, he’s conducted research on every imaginable topic related to enrollment management. In his most recent survey, The State of the Enrollment Profession at NACCAP Institutions, 2022 Edition – Tim uncovers some realities of enrollment professionals career development, organizational structure, reporting lines,...