Enrollment Edge by enrollmentFUEL

On this Episode of the Enrollment Edge Jay talks to Jeremy Tiers, Senior Director of Admissions Services at Tudor Collegiate Strategies. Campus-wide recruitment is often a big challenge for enrollment managers and we’re going to talk through some strategies to help faculty recruit like coaches and coaches to recruit fans! Jeremy brings a unique perspective to his consulting having been on several college campuses (including one of my favorites – Bemidji State University). We think you’ll gather some great idea to keep your campus engaged in your recruitment efforts.

About Our Guest

Jeremy Tiers has become a familiar name and speaker in college admission, enrollment management, and marketing circles. He is the Senior Director of Admissions Services for Tudor Collegiate Strategies (TCS) and teaches proven strategies to improve communication, personal and organizational performance, strengthen relationships, create effective leadership, and increase collaboration.

Jeremy’s goal anytime he speaks is to have the audience leave with information, tips, and strategies that can immediately be put into action.

Coach Tiers, as he’s known on Twitter and #EMchat, is also the host of the 'Mission Admissions' podcast, and the editor of a well-known, weekly college admissions and marketing email newsletter.
 

Have any questions or comments? Let's chat here!

On this episode of the Enrollment Edge I talk to Dr. Scott Shoemaker, Associate Vice President for Enrollment and Retention at Point Loma Nazarene University in San Diego, California. During Scott’s 30+ years in enrollment, he’s seen high and lows of recruitment that are often tied to the ebb and flow of demographics. However, the current environment of shrinking college going populations has his attention. For years, PLNU has focused attention on gender balance in their student body - called shaping the class. Yet, each year, recruiting male students is getting more and more challenging. 

In this Enrollment Edge episode we’ll talk about the realities that colleges are facing and work through some strategies that you will want to take note of if you’re going to recapture this diminishing area of the college student population. For most colleges, it's not about shaping a class, it's about filling an incoming class. Scott shares some of his successes and failures and provides the listeners with some realistic tactics that will help recruit men back to college!

About Our Guest

Scott is in his 36th year of serving in Christian higher education, all at his alma mater Point Loma Nazarene University in San Diego, California.  After completing a bachelors degree in psychology, he began his professional career in admissions and served for 5 years as a counselor and assistant director.  In 1992 he moved to Student Development and served as associate dean for community life for 6 years.  During his time in student life he completed a masters in counseling at the University of San Diego.   In 1998, he assumed the role of director of admissions and chief enrollment officer, a role he has continued in various iterations for nearly 25 years.  PLNU saw marked growth in the student body both in numbers and in profile during this season and PLNU now demonstrates some of the highest retention and graduation rates in the CCCU, while also one of the most academically competitive and ethnically diverse campuses.  Scott enjoys the day to day management opportunities with a large team, as well as strategic planning and forecasting aspects of enrollment management. As a part of this leadership journey, he earned his Doctorate in Educational Leadership at Azusa Pacific University in 2012. He has served on the NACCAP board of directors and as a member of the CCCU Chief Enrollment Officer’s commission.  Scott is a southern California native and enjoys backcountry hiking, skiing and of course, the beach.  He and his wife Michelle live near the campus in Point Loma and have 3 adult children.  

Have any questions or comments? Let's chat here!

On this Episode of the Enrollment Edge Jay talks to Dr. Cié Gee, Associate Vice Provost of Career Engaged Learning, Director of the QEP, and clinical faculty member at The University of Texas San Antonio. Cié was recently introduced to Jay during a staff retreat that she led for enrollmentFUEL. The entire team was struck by her insights, empathy and creativity as she virtually led our large team through exercises and discussions.

Jay was left wondering about how Cié could speak to enrollment and higher ed leaders on how to best lead and, hopefully, keep their team intact! It’s been well documented, as a society, we are in a season of great employment transition. So, the question Jay has for Cié was: How do leaders develop great teams? Especially during this season of staffing upheaval. Whether you’re in a college environment or not, the insights Cié provides will be worth putting into practice !

About Our Guest

Dr. Cié Gee is a torchbearer for innovative approaches in higher education leadership development.

Her specific topics of interest are interpersonal/intrapersonal communication, self-doubt, failing forward, and empathetic leadership.  She has worked in higher education for over 15 years and currently serves as the Associate Vice Provost of Career Engaged Learning, Director of the QEP, and clinical faculty member at The University of Texas San Antonio. In her career, Cié has held leadership roles in Strategic Planning, Enrollment Management, and Leadership Development facilitation.  She is active in state, regional and national organizations and was the 2019 SACRAO President. She has been published in SEM Quarterly, the SACRAO Journal, and is a regular contributor to AACRAO’s Field Notes.  Cié is an active presenter and speaker and has received awards for her presentations.

Cié holds a BA and MA in Communication, an Ed.D. in Educational Leadership and the AACRAO Strategic Enrollment Management Endorsement.

Have any questions or comments? Let's chat here!

On this episode of the Enrollment Edge I talk to a very special guest - Alison Walls. In June of this year Alison passed away. She was one of the founding members of enrollmentFUEL and the first producer of the Enrollment EDGE Podcast. The one thing all of those of us who knew Alison have in common - we deeply miss her. 

In tribute to her role on the Enrollment EDGE, we want to broadcast Alison's episode that we initially used as a test session for Alison and Jay. They had to figure out how to produce a podcast after all. Alison had a heart for students - her background and training were in college student life. So when we brainstormed about topics - caring for students during the pandemic became the focus she felt most passionate about. 

About Our Guest

Alison began her career in youth ministry and found that her skills at junior high ministry could be translated to residence life at the college level. Alison earned her Master’s in Student Development Counseling and Administration and took on the role of Director of Student Life at a small private school in Oklahoma City.  Throughout her time in Student Life, Alison began to discover the unique relationship between retention and recruitment and worked closely with Admissions to create a smooth entry for incoming students.  In doing so, Alison has become passionate about the impact that student processes, communication, and relationships have to the overall student experience.

We hope you hear the heart of a dear soul in this special episode.

Have any questions or comments? Let's chat here!

On today’s episode of the Enrollment Edge Jay, once again, talks to Dave Quick, executive coach, speaker, and corporate consultant to over 300 companies. Dave was a guest on the Edge more than a year ago (which we dropped as a repeat bonus episode earlier this week) about the topic of hiring and retaining the right team. We thought we should continue that theme and talk about ways higher ed leaders can successfully build a productive, effective, and innovative team. Dave brings the model of “Tribal Leadership” into his consulting with corporation executives. The New York Times Best Selling Book, “Tribal Leadership” is at the core of our conversation – you can find it on your favorite book selling sites. There has never been a more important moment in higher education to embrace new models of providing degree attainment that are affordable and meaningful. In other words, the most rigid and formatted industry in our society, higher education, must innovate to survive!
 
About Our Guest

David Quick is committed to “helping bulls thrive in china shops” by helping leaders transition their lives to becoming more significant. He is also an executive coach, speaker and change agent that can help your admissions department run more effectively. David also helps schools with VP and Dean of Enrollment placement services.

After receiving his BS in mathematics from the United States Naval Academy, David served eight years active duty as a Surface Warfare Officer, including a tour as an Instructor at the United States Naval Academy. Mike and David were shipmates as young Naval Officers on their first ship out of college.

With over 20 years of sales and marketing experience, he has broad experience in both small and large organizations. David also holds a MA in Education from Loyola University Maryland and attended the London Business School Executive Leadership Program.

He has volunteered as a Court Appointed Special Advocate for Abused and Neglected Children and as math/GED tutor, including work in the prison system.

Dave lives in Bloomington, IN with his wife and family.

Across industries, hiring great people is the goal of managers. Yet, finding the right people to hire isn't easy. Hiring often comes down to who we "like" instead of who best fits the role. 

We talk with David Quick, Founder and Consultant of Helping Bulls Thrive, an agency that helps organizations make the right hiring decisions and keep those "right fit people" on the team roster. We will discuss a data driven approach to hiring and strategies to motivate and keep the right people.

About Our Guest

David Quick is committed to “helping bulls thrive in china shops” by helping leaders transition their lives to becoming more significant. He is also an executive coach, speaker and change agent that can help your admissions department run more effectively. David also helps schools with VP and Dean of Enrollment placement services.

After receiving his BS in mathematics from the United States Naval Academy, David served eight years active duty as a Surface Warfare Officer, including a tour as an Instructor at the United States Naval Academy. Mike and David were shipmates as young Naval Officers on their first ship out of college.

With over 20 years of sales and marketing experience, he has broad experience in both small and large organizations. David also holds a MA in Education from Loyola University Maryland and attended the London Business School Executive Leadership Program.

He has volunteered as a Court Appointed Special Advocate for Abused and Neglected Children and as math/GED tutor, including work in the prison system.

Dave lives in Bloomington, IN with his wife and family

On this episode of the Enrollment Edge Jay talks to Dr. Terry Flannery, author, speaker, professor, college marketing consultant and newly appointed Executive Vice President and Chief Operating Officer at the Council for Advancement and Support of Education (CASE). Terry brings over 30 years of college marketing experience to today's conversation. Jay and Terry walk through the history of college marketing and how siloes developed, and are often maintained, in today’s college structure. The episode discusses brand "power users" on a college campuses and how schools should be using a set of tools to develop "message maps", while building their institutional brand architecture. Through her years of consulting with colleges, Terry describes five big missed opportunities made all too often in college marketing, and provides suggestions on ways to bridge those gaps while looking ahead to the future of college marketing! If you’re a college marketer, or an enrollment manager with oversight of or influence on your school’s marketing office, you'll want to get Terry's book How to Market a University: Building Value in a Competitive Environment and make sure you set aside some time to listen to this episode of the Enrollment Edge—we're confident it will be a game changer for you. 

If you would like to register for Dr. Flannery's Master Course, How to Market a University, you can do so at the link HERE and use the code EDGEPOD for a 10% discount.

About Our Guest
Teresa (Terry) Flannery is a strategic, innovative, and collaborative higher education leader with more than 35 years of experience in a wide range of functions, including advancement, admissions and enrollment management, and student affairs.  She has worked at large, medium, and small institutions, both public and private.

One of the leading university marketing professionals in the world and recognized in 2018 as “International Brand Master,” Flannery has led some of the most successful brand campaigns in all of higher education. She is also a consultant, speaker and author of How to Market A University: Building Value in a Competitive Environment, a new book published by the Johns Hopkins University Press in their series for higher education. In cooperation with several leading higher education marketing agencies, Flannery launched an asynchronous master course based on the book.

Flannery was recently appointed Executive Vice President and Chief Operating Officer at CASE, one of the largest global education associations in the world and the professional development home for advancement professionals, who build relationships, revenue, and reputation in support of their institutions.  She begins this new role on July 1, 2022.

Before coming to CASE, Flannery held the chief marketing officer role at three institutions, as Interim Vice President for Marketing and Communication at Stony Brook University, as Vice President of Communication at American University, and as Assistant Vice President at the University of Maryland. 

Flannery maintains an appointment as a Policy Fellow at American University’s Center for University Excellence. She has been a fellow in the Academy for Innovative Higher Education Leadership and served for a decade on the CASE Board of Trustees, including as Chair. 

 Flannery holds a BA in English (American Lit

On this episode of the Enrollment Edge Jay talks with Dr. Gavin Hamms, Associate Vice President of Enrollment Management at Grambling State University. On most college campuses, current student retention is often seen as everyone’s job, yet no one’s responsibility. As enrollment challenges increase in the coming years, keeping students enrolled, satisfied and progressing toward graduation is an imperative to the health of any college. Dr. Hamms shares many of the most basic, yet often overlooked practices that will help enrollment managers build and maintain a state-of-the-art retention model.

About Our Guest

Gavin R. Hamms, Ph.D., says, “I see the future of strategic enrollment management requiring more collaboration and innovative thinking than ever before. Today's ‘crazy idea’ can be tomorrow's Netflix. Higher education will be accessible and in demand for the global citizenry as opposed to a segmented population.” 

Dr. Hamms earned his Ph.D. in Urban Higher Education from Jackson State University. He also holds an MBA from the University of Louisiana, Monroe, and a bachelor’s degree in business, management, marketing, and related services from Grambling State University. His higher education career began as the Manager of Default Prevention at his alma mater, Grambling State University. Later, he served as Director of Financial Aid for six years, during which time he was chair of the Strategic Enrollment Management Council and saw enrollment growth each year. Today, Dr. Hamms is the Associate Vice President of Enrollment Management at Grambling State University. 

On this episode of Enrollment Edge, I talk to Jae Denson, college advisor and coach, as well as founder of JD Educates—a company that helps students find the right college, the right program, and the right fit. We’ll talk about the challenges that college-bound students face, especially first generation students. Jae points out the need for colleges to better communicate the real costs and value versus indebtedness to students who do not have the background to fully understand the investment of a college degree. Listen to how Jae describes his advising philosophy that there are multiple pathways to a career and there are multiple careers that student should be considering. For enrollment managers, his insights into student needs and concerns should lead to real changes to recruitment messages given prospective students and their families. 

About Our Guest
The quote “education plus character, that is the goal of true education.” from Dr. Martin Luther King Jr, is what motivates Jae Denson, Founder of Jae D. Educates, to provide students
with a personalized coaching experience. These coaching experiences prompt self-awareness and finding the students’ true “academic fit” when identifying institutions and financial resources for the college admissions process or career promotion.

A native of Columbus, OH, Jae grew his passion for higher education at his undergraduate alma mater, Clark Atlanta University, where he became a student office assistant in the Office of the President, under the leadership of then University President, Dr. Walter Broadnax. From this experience, Jae was able to make important connections to his love of public speaking and relationship management with education. He later started his career at Clark Atlanta as an admissions counselor and tour coordinator, shortly after receiving his Bachelor’s in Public Relations. 

Jae has proven time and again that he is a lifelong learner. In addition to his Bachelor’s from Clark Atlanta, Jae received his Master’s in Business Administration with a Marketing concentration from Strayer University, along with a graduate certification from Franklin University for Instructional Design & Performance Technology. 

While working as the Associate Director of Admissions at The Ohio State University College of Dentistry, Jae was instrumental in developing the Commitment to Access Resources through Education (C.A.R.E.) Program that recruited dental applicants from underserved communities in Ohio to train there and help the healthcare disparities in their communities after graduation. 

Most recently, Jae was the Director of Student Recruitment, Admissions & Diversity at OSU’s College of Veterinary Medicine. In this role, Jae provided direction and oversight to the development of recruitment activities and student diversity initiatives, including both K-12 and college aged students.

Jae’s vision for Jae D. Educates is to ensure a quality application to an undergraduate, professional institution or scholarship organization. He hopes one day that he and his company will work with foster care organizations and other non-profits that guide the underserved and often overlooked youth.

On today’s Enrollment Edge Jay has a conversation with Don Philabaum, President/CEO of TalentMarks and author of 6 books including the "Unemployed Grad: What Parents Can Do About It." In this Episode, Jay and Don focus on what enrollment managers, college Marketers and career center professionals can do to set their services apart from other colleges, actively engage first-year students through innovative career services and assessments, and manage the tricky task of drawing parents of students into the process of student success and career placement. The colleges that successfully place their graduates in careers are at a distinct advantage in this challenging environment. Marketing that success will significantly help draw new students to their campus.

About Our Guest
Don Philabaum is CEO of TalentMarks, an online provider of career and professional development programming to career centers and alumni associations.  TalentMarks’ Career Speaker Series provides alumni associations with a branded career solutions that feature 31 scheduled career lectures per year. Recently published authors provide tips on managing careers, changing jobs, dealing with workplace issues, soft skills needed for advancement, and even retirement strategies. The firms’ Grad CareerFestival is a four-day online career conference that introduces grads to 72 of the world’s top career authors who share tips, skills, and strategies grads need to launch their careers.

Philabaum has built two other education businesses. He founded his first business while in college and by the time he sold it in 2000, his firm photographed 200,000 grads receiving their diplomas at 500 colleges and high schools each year.  His other firm founded in 1997, built alumni online communities/directories for over 300 alumni associations before he sold it in 2007.  Philabaum has authored ½ a dozen books, including Alumni Online Engagement, Change It! Create a Net-Centered College Culture, The Unemployed Grad, And What Parents Can Do About It, as well as a dozen whitepapers including, The Alumni Career Shop, Moving Athletes from the Playing Field to the Corporate Team, Engaging Boomers with Virtual Content.

Philabaum believes parents would be willing to pay for a good, better, and best career services model.  He has written extensively that the career center should be a profit center and advocates the concept to college presidents and administrators. [email protected].