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Episode 19: How do you overcome short-termism?


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It's Friday and we're ending the week with another podcast. In this episode, Dan, Nick and Jarahad chat about Spotify's personalised podcast playlists, Google restricting political ads and how marketers can Overcome short-termism. 

"The August 2019 CMO Survey asked U.S. marketing leaders: “How much time do you spend managing the present versus preparing for the future of marketing in your company?” Overall, 341 leaders responded by reporting they spend 68.5% of their time “managing the present” and only 31.5% of their time “preparing for the future.” This finding holds across company size, sector, and industry." Read more about it here:

https://hbr.org/2019/11/how-marketers-can-overcome-short-termism


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