Yeti’s Head of Content Scott Ballew discusses how a soul has emerged from the cooler maker's brand after years of creating story-driven films — all of which anchor some impressive brand-owned content channels and now headline an international film tour.

Episode 19: How Yeti Gave a Brand a Soul

As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Credo Nonfiction & Brand Storytelling present Content That Moves for brand marketers and communications professionals to learn from the most innovative minds in branded entertainment how to create content that reveals brand purpose and deepens brand meaning. Hosted by Emmy and James Beard award-winning filmmaker & brand storytelling strategist Jesse Roesler.

TV & Film

As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Credo Nonfiction &amp; Brand Storytelling present Content That Moves for brand marketers and communications professionals to learn from the most innovative minds in branded entertainment how to create content that reveals brand purpose and deepens brand meaning. Hosted by Emmy and James Beard award-winning filmmaker &amp; brand storytelling strategist Jesse Roesler.

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Episode 19: How Yeti Gave a Brand a Soul

Episode 19: How Yeti Gave a Brand a Soul