Alyssa Foster, who leads Brand Partnerships and Entertainment PR at Southwest Airlines shares insights into how Southwest uses storytelling to connect with travelers, highlight the heart of its people, and create authentic brand moments. From their groundbreaking short film "Alone in Tombstone" to leveraging micro-influencers for campaigns like "Summer of Go," Alyssa gives us an inside look at how Southwest is redefining airline marketing.

Michael Sternoff, Principal Creative Director at Amazon’s Project Kuiper does a deep dive into the art of authentic brand storytelling. He discusses the hero’s journey, the power of spotlighting real people over celebrities, and how brands can take a supporting role in stories that resonate.

Discover how the LA Times is redefining branded content with emotional impact at the core. Kristen Berke, Vice President of National Advertising and Branded Content, shares how her team blends editorial storytelling with platform-specific strategies to create engaging narratives. From Oscar-winning short documentaries to innovative brand collaborations, they are proving the power of stories that connect deeply with audiences.

Ep 37: The LA Times’ Strategy for Impactful Branded Content by Credo Nonfiction & Brand Storytelling

Ramon Soto, Senior Vice President and Chief Marketing and Communications Officer at Northwell Health reveals a powerful lesson in how Northwell’s innovative partnership model that puts purpose before profit is reshaping the future of their branded content. By offering filmmakers unprecedented access to their hospitals and healthcare teams, Northwell has elevated their brand while fostering deeper audience connections with their customers. It’s a lesson in how other brands can achieve social good and business success through collaboration in creative storytelling.

Marcus Peterzell, CEO of Passion Point Collective, and Brian Newman, founder of Sub-Genre are two of the branded documentary space’s foremost experts on distribution and funding. While many clients come to them with the dream of getting their brand film on Netflix or other large streamers, Marcus & Brian break down why that dream may not be right for everyone. They detail how to leverage other opportunities that exist in the marketplace for distribution based on your unique goals.

Chief Brand Officer Ben O’Meara and Senior Manager of Strategic Media Partnerships Jeremy Berres Paul from men’s lifestyle retailer Huckberry discuss the creation and distribution of their episodic travel show “Dirt,” and why they chose to invest in such a high quality format.

Vice President of Content Marketing at Marriott International Annie Granatstein discusses how the hospitality brand develops and distributes multiple original travel series worthy of distribution on major streaming platforms like Amazon Prime and how they support this "hero" content with a 360-degree marketing plan.

Vice President of Content at Wine Enthusiast Dara Kapoor discusses the opportunities presented by merging the retail and media sides of the brand and how they’ve recently utilized the popular genre of the narrative crime podcast to create a niche show called "Vinfamous" that’s growing their reach.

Senior Brand Marketing Manager of Backcountry, Elise Day shares a behind the scenes look at the making of their film series "Venture Beyond" and why it can be beneficial to build partnships with other brands and foundations that can help with funding, distribution and reach of top-tier storytelling content.