Chief Brand Officer Ben O’Meara and Senior Manager of Strategic Media Partnerships Jeremy Berres Paul from men’s lifestyle retailer Huckberry discuss the creation and distribution of their episodic travel show “Dirt,” and why they chose to invest in such a high quality format.

Vice President of Content Marketing at Marriott International Annie Granatstein discusses how the hospitality brand develops and distributes multiple original travel series worthy of distribution on major streaming platforms like Amazon Prime and how they support this "hero" content with a 360-degree marketing plan.

Vice President of Content at Wine Enthusiast Dara Kapoor discusses the opportunities presented by merging the retail and media sides of the brand and how they’ve recently utilized the popular genre of the narrative crime podcast to create a niche show called "Vinfamous" that’s growing their reach.

Senior Brand Marketing Manager of Backcountry, Elise Day shares a behind the scenes look at the making of their film series "Venture Beyond" and why it can be beneficial to build partnships with other brands and foundations that can help with funding, distribution and reach of top-tier storytelling content.

The Brand Storytelling Selection Committee Members discuss what we took away from viewing submissions across, film, series and podcast for this year’s festival - live on-stage in Park City at Brand Storytelling 2024. We highlight best practices alongside disruptive innovation within strategy, production and distribution of content as we reflect on the opportunity to have a finger on the pulse of this intersection of storytelling and brand engagement.

Manager of Content & Editorial at IAG, Raelene Metlitzky, shares why the NRMA Insurance brand decided to create a feature length documentary about volunteer firefighters. Rae shares how a leap of faith on behalf of the brand turned into a book, then a film, then a movement that’s reached across Australia and has made a profound impact on brand affinity after being picked up for broadcast by the largest network in Australia.

Senior Director of Content at WeTransfer Holly Fraser takes us inside We Present, WeTransfer's award-winning editorial and digital arts platform that creates and commissions unexpected stories of creativity from all over the world, across film, music, photography, art and literature. We get an in depth look at how the team collaborated with Riz Ahmed to create the Academy Award-winning short film, The Long Goodbye.

Head of Content and Communications at Amazon’s The Climate Pledge, Hilary Sparrow talks about why documentary film is the ideal format for inspiring real, lasting change in large corporations. Hilary shares the strategy, casting and distribution process behind Amazon’s new documentary series Future Forward about The Climate Pledge and its signatories. View the films at theclimatepledge.com/future

Creator of the brand funded and Emmy-nominated Hulu series Small Business Revolution, Amanda Brinkman discusses what she saw in common and what stood out amongst the 2023 submissions and official selections in her role as juror of the 2023 Brand Storytelling Theater at Sundance.

Founder of Passion Point Collective Marcus Peterzell breaks down the difference between brand funded films and branded entertainment. He shares best practices from successes he’s had distributing, marketing and promoting brand funded films - including projects for HP, 3M, Aflec & Neutrogena.