Recorded at Brand Storytelling at Sundance, Actor Dennis Quaid and audio storytelling mastermind Jared Gutstadt discuss their breakout podcast Bear and a Banjo and share what the future may hold for audio storytelling and how brands can get involved to find their share of ears.

Recorded at Brand Storytelling at Sundance, Dell Technologies Director of Global Advertising and Content, Rachael Henke, reveals how pivotal storytelling has been in defining and building a B2B brand from scratch after a family of brands were merged under a single name. Rachael discusses how telling customer stories has helped the brand to lead technology conversations in the marketplace and how important it is to tell human-centered stories in the B2B space.

Recorded at Sundance Brand Storytelling, Hilton’s Director of Editorial Content, Lou Dubois shares how his team approaches brand storytelling for the brand. He discusses how story mining has become so critical to their process and how their Platform of Purpose and People guides so much of what they create. He also takes a deeper dive into their recent film series, Room 702.

Content creator and broadcast + digital producer Cat Stuart discusses best practices for brands looking to partner with publishers and broadcasters to create sponsored content and native advertising. Cat’s experience at NBC, Discovery and Thrive Global offer actionable advice for a successful collaboration.

Shelley Nelson and Kelsey Dodson Smith of Cambria share how Cambria approaches storytelling and discuss the epic period film, The Legend of Cambria, which was created as branded entertainment that they describe as Braveheart meets Game of Thrones and is voiced by actor Colin Farrell.

Chief Marketing Officer of Land O'Lakes, Tim Scott discusses how the co-op connects emotionally with their consumer through storytelling and why stories have 22 times more staying power than facts.

View the centerpiece music video of the She-I-O campaign at https://www.youtube.com/watch?v=PzFctkAH4Jk

and the Find Your Friend film and project at https://www.landolakesinc.com/Blog/December-2018/find-your-friend-purina-horse-finder

Morgan Stanley’s Bill Horn discusses how his background in journalism at the New York Times informs how he approaches content creation for a Fortune 100 brand. View Bill and the content team’s work at morganstanley.com/ideas and the Andrew Hawkins film at https://www.youtube.com/watch?v=eCIqqx2FqSg

What happens when you smash the boundaries between Corporate Social Responsibility Programs and Profit and Loss Statements? Former content lead at 3M and United Nations sustainabilty program juror Carlos Abler discusses how 3M approaches content creation and also goes deep on some case studies in health care and other industries that prove how content programs can have a profound impact on societal issues. Experience 3M’s State of Science project at https://www.3m.com/3M/en_US/state-of-science-index-survey/

Hosted by Emmy and James Beard award-winning content creator Jesse Roesler.

REI Co-Op’s Director of Content and Media Paolo Mottola talks about REI’s robust, journalism-based content program, what makes for a great story and how being truly purpose-driven, has also driven revenue for the co-op. Experience his team’s beautiful content at rei.com/blog

Deluxe’s Chief Brand and Communications Officer Amanda Brinkman discusses the creation and impact of their original Hulu series Small Business Revolution, as well as her purpose-driven philosophy of “doing well by doing good.” Stream the show at deluxe.com/small-business-revolution