Morgan Stanley’s Bill Horn discusses how his background in journalism at the New York Times informs how he approaches content creation for a Fortune 100 brand. View Bill and the content team’s work at morganstanley.com/ideas and the Andrew Hawkins film at https://www.youtube.com/watch?v=eCIqqx2FqSg

Episode 5: Morgan Stanley Creates Compelling Content with A Journalistic Mindset

As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Credo Nonfiction & Brand Storytelling present Content That Moves for brand marketers and communications professionals to learn from the most innovative minds in branded entertainment how to create content that reveals brand purpose and deepens brand meaning. Hosted by Emmy and James Beard award-winning filmmaker & brand storytelling strategist Jesse Roesler.

TV & Film

As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Credo Nonfiction &amp; Brand Storytelling present Content That Moves for brand marketers and communications professionals to learn from the most innovative minds in branded entertainment how to create content that reveals brand purpose and deepens brand meaning. Hosted by Emmy and James Beard award-winning filmmaker &amp; brand storytelling strategist Jesse Roesler.

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Episode 5: Morgan Stanley Creates Compelling Content with A Journalistic Mindset

Episode 5: Morgan Stanley Creates Compelling Content with A Journalistic Mindset