Morgan Stanley’s Bill Horn discusses how his background in journalism at the New York Times informs how he approaches content creation for a Fortune 100 brand. View Bill and the content team’s work at morganstanley.com/ideas and the Andrew Hawkins film at https://www.youtube.com/watch?v=eCIqqx2FqSg

What happens when you smash the boundaries between Corporate Social Responsibility Programs and Profit and Loss Statements? Former content lead at 3M and United Nations sustainabilty program juror Carlos Abler discusses how 3M approaches content creation and also goes deep on some case studies in health care and other industries that prove how content programs can have a profound impact on societal issues. Experience 3M’s State of Science project at https://www.3m.com/3M/en_US/state-of-science-index-survey/

Hosted by Emmy and James Beard award-winning content creator Jesse Roesler.

REI Co-Op’s Director of Content and Media Paolo Mottola talks about REI’s robust, journalism-based content program, what makes for a great story and how being truly purpose-driven, has also driven revenue for the co-op. Experience his team’s beautiful content at rei.com/blog

Deluxe’s Chief Brand and Communications Officer Amanda Brinkman discusses the creation and impact of their original Hulu series Small Business Revolution, as well as her purpose-driven philosophy of “doing well by doing good.” Stream the show at deluxe.com/small-business-revolution

HP’s Head of Brand Journalism Angela Matusik discusses their original docu-series The History of Memory and is joined by her filmmaking team Tom Mason and Sarah Klein. See the films at https://garage.ext.hp.com/us/en.html