Chief Marketing Officer of Land O'Lakes, Tim Scott discusses how the co-op connects emotionally with their consumer through storytelling and why stories have 22 times more staying power than facts.

View the centerpiece music video of the She-I-O campaign at https://www.youtube.com/watch?v=PzFctkAH4Jk

and the Find Your Friend film and project at https://www.landolakesinc.com/Blog/December-2018/find-your-friend-purina-horse-finder