In this episode of "The Quality Hub," host Xavier Francis interviews Lori Engle, VP of Marketing at Core Business Solutions, about how to market ISO certifications. They discuss the importance of ISO certifications in differentiating businesses in the marketplace and building customer trust. Lori highlights the benefits of ISO certifications, such as improved supply chain reliability and customer satisfaction, and others. She provides strategies for promoting ISO certifications. The conversation emphasizes the need to avoid misleading marketing practices and continuously update marketing materials. Lori shares the success story of a company that achieved ISO certifications and experienced significant business growth. Overall, the episode provides valuable insights for leveraging ISO certifications in marketing strategies.

Helpful Resources:

For All Things ISO 9001:2015: https://www.thecoresolution.com/iso-9001-2015

Contact us at 866.354.0300 or email us at [email protected]

ISO 9001 Standards: https://www.thecoresolution.com/iso-90012015-standard-1

Articles: https://www.thecoresolution.com/free-learning-resources

ISO 9001 Consulting: https://www.thecoresolution.com/iso-consulting