On this episode of The Quality Hub, Chatting with ISO Experts, host Xavier Francis is joined through a collection of conversations by ISO experts Bruce Newman, Kaitlin Wierzbach, Norm Verbeck, Diana Verbeck, and Scott Dawson. Together, they explore what ISO 9001 really says about keeping the customer at the center of an organization’s quality management system. The episode covers how to identify and document customer requirements, maintain effective communication throughout a project, measure satisfaction, respond to complaints, and use feedback to support continual improvement. The discussion also examines leadership’s role, the importance of internal customers, and how changing expectations for personalization, speed, and convenience are shaping the way organizations deliver quality products and services.