In this episode of The Quality Hub, Xavier Francis speaks with CORE consultant Brian Smith in Celebration of World Health and Safety day, about ISO 45001 and what it really takes to build a lasting safety culture. Brian explains that while quality systems are often driven from the top, safety culture must be built from the ground up, with frontline employees empowered to identify hazards, report near misses, and even stop work when something feels unsafe. The conversation emphasizes that leadership’s role is not to control safety directly, but to provide resources, encouragement, and proof through action that safety matters more than productivity or profit. They also discuss the importance of proactive hazard reviews, psychological safety, fatigue, stress, and avoiding incentives that accidentally discourage honest reporting. Overall, the episode argues that lasting safety culture depends on trust, employee ownership, and leaders consistently backing safety concerns with real support.