We dissect the fascinating case of former McDonald's CEO Steve Easterbrook, who was fired last year for having a consensual relationship with an employee in violation of the company's policies. Fast forward to this week, when McDonald's management announced they uncovered other relationships and sued Easterbrook to claw back his severance package. We'll explain why this case is groundbreaking, and take a look at the fascinating legal and PR implications.
Then Cam dives into social media, particularly how companies should plan for a crisis. He shares a number of tips to lower risk and make sure companies are communicating effectively online.
Also: a look at Norsemen on Netflix, an incredible podcast on the 1980s adult film industry and scandal that nearly brought it to its knees, and a few jokes at Quibi's expense!
If you enjoy the podcast, please tell a friend or family member. We are very grateful!
Don't miss a new episode or an update to topics discussed on the show by following us on social media. You can find our accounts on LinkedIn, Twitter, Instagram, and Facebook with the account name PRLawPodcast. You can also subscribe to our channels on YouTube and Soundcloud.
If you have a question we would be happy to answer it on the show! Just post it to social media with the hashtag #PRLawPod.
Show Notes and Links
Check This Out
Hosts
Ewan Christie is an employment lawyer and partner at Duntrune LLP in Toronto, Ontario, Canada.
Cam MacMurchy is the director of global communications with one of the biggest technology companies in the world, which is listed in Hong Kong. He is also the curator of the Digital Bits PR and Communications newsletter and blogs at CamMacMurchy.com.
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By Cam MacMurchy and Ewan Christie
5
22 ratings
We dissect the fascinating case of former McDonald's CEO Steve Easterbrook, who was fired last year for having a consensual relationship with an employee in violation of the company's policies. Fast forward to this week, when McDonald's management announced they uncovered other relationships and sued Easterbrook to claw back his severance package. We'll explain why this case is groundbreaking, and take a look at the fascinating legal and PR implications.
Then Cam dives into social media, particularly how companies should plan for a crisis. He shares a number of tips to lower risk and make sure companies are communicating effectively online.
Also: a look at Norsemen on Netflix, an incredible podcast on the 1980s adult film industry and scandal that nearly brought it to its knees, and a few jokes at Quibi's expense!
If you enjoy the podcast, please tell a friend or family member. We are very grateful!
Don't miss a new episode or an update to topics discussed on the show by following us on social media. You can find our accounts on LinkedIn, Twitter, Instagram, and Facebook with the account name PRLawPodcast. You can also subscribe to our channels on YouTube and Soundcloud.
If you have a question we would be happy to answer it on the show! Just post it to social media with the hashtag #PRLawPod.
Show Notes and Links
Check This Out
Hosts
Ewan Christie is an employment lawyer and partner at Duntrune LLP in Toronto, Ontario, Canada.
Cam MacMurchy is the director of global communications with one of the biggest technology companies in the world, which is listed in Hong Kong. He is also the curator of the Digital Bits PR and Communications newsletter and blogs at CamMacMurchy.com.