In this episode, I am chatting with Melissa Eggleston about UX, what it is and why it is a crucial component in creating a successful web project. I first met Melissa at WordCamp, Asheville in 2015 and had a chance to visit with her at the happiness bar and see her presentation Website Design with UX in Mind.

Melissa Eggleston is a User Experience Specialist and Content Strategist based in Raleigh / Durham, North Carolina. She helps businesses, non-profits, and universities find, attract, and help their target audiences. She often works for agencies and design/development teams. She’s able to see the big picture while also digging into the details. She’s worked on projects for both tiny tech startups and big organizations such as the Bill & Melinda Gates Foundation.

Melissa’s is the co-author of The Zombie Business Cure – How to refocus your company’s identity for more authentic communication.

Website: Melissa Eggleston

Don’t Make Me Think by Steve Krug