Diversity, equity and inclusion or D, E & I, has emerged as one of the most important PR industry themes for 2021. While the industry seems to agree that diversity, inclusion, equity and accessibility issues be spotlighted, we need to understand how the industry plans to address these issues ongoing.

We spoke to Russell Baker - IABC/Toronto Chapter President and spokesperson at Toronto Hydro - to learn about IABC's D, E & I initiatives, which includes a benchmark survey completed in conjunction with IABC chapters across Canada, as well as CPRS Toronto, the Canadian Council of PR firms and Leger Marketing. 

While awaiting the results of the survey, Russell shared that "communication leaders and non-leaders really should be educating themselves about what are some of the realities facing PR professionals in the industry. And that takes reading up and having conversations with peers and colleagues and really just being open to learning." 

Check out PR Delivered Episode 19 to learn more about IABC's efforts at promoting D, E & I in PR.