The American Hereford Association offers producers a wide variety of resources and tools to assist with their operations. In this episode, Stacy Sanders, director of records; Trey Befort, director of commercial programs; and Joe Rickabaugh, director of seedstock marketing, join Shane Bedwell, chief operating officer and director of breed improvement, to discuss how the AHA can assist members and commercial producers. From MyHerd search features to commercial and seedstock marketing, this episode offers valuable information for listeners.