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Episode 19 - Rhetoric
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The word has a bit of a unfair poor reputation. The uncommon communicators are here to enlighten the world to the true power and purpose behind the persuasive powerful communication.
Rhetoric is one of the three ancient arts of discourse called Trivium
Grammar – teaching the mechanics of language
Logic – is the mechanics of thought and analysis
Rhetoric – It is the application of language in order to instruct and persuade the listener or reader. It is the knowledge (grammar) now understood (logic) and being transmitted outwards as wisdom (rhetoric).
Aristotle taught that a speaker’s ability to persuade an audience is based on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos. Considered together, these appeals form what later rhetoricians have called the rhetorical triangle.
Logos (Logical) appeals to reason. Logos can also be thought of as the text of the argument, as well as how well a writer has argued his/her point.
Ethos (Ethical) appeals to the writer’s character. Ethos can also be thought of as the role of the writer in the argument, and how credible his/her argument is.
Pathos (passion) appeals to the emotions and the sympathetic imagination, as well as to beliefs and values. Pathos can also be thought of as the role of the audience in the argument.
Following one of the other meanings of the word, Aristotle gave logos a different technical definition in the Rhetoric, using it as meaning argument from reason, one of the three modes of persuasion. The other two modes are
pathos (πᾰ́θος, páthos), which refers to persuasion by means of emotional appeal, "putting the hearer into a certain frame of mind";[20] and
ethos (ἦθος, êthos), persuasion through convincing listeners of one's "moral character".[20] According to Aristotle, logos relates to "the speech itself, in so far as it proves or seems to prove".[2
The rhetorical triangle is typically represented by an equilateral triangle, suggesting that logos, ethos, and pathos should be balanced within a text. However, which aspect(s) of the rhetorical triangle you favor in your writing depends on both the audience and the purpose of that writing. Yet, if you are in doubt, seek a balance among all three elements
What is the UC Moment (Uncommon Communicator moment)
The moment of enlightenment from today
Understand and know your Rhetoric Triangle. Use your Ethos, Pathos and Logos
YouTube: https://www.youtube.com/channel/UCOJqHEhS1CtX3A4nztIBzdA
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View all episodes
By James Gable
5
77 ratings
Follow us on Instagram: The_Uncommon_Communicator
Find our public group on Facebook: The Uncommon Communicator
Don't forget about LinkedIn : The Uncommon Communicator Podcast
But most of all, email us your questions, concerns and recommendations to:
[email protected]
Like, follow and send in your reviews to your favorite Podcast platform
The word has a bit of a unfair poor reputation. The uncommon communicators are here to enlighten the world to the true power and purpose behind the persuasive powerful communication.
Rhetoric is one of the three ancient arts of discourse called Trivium
Grammar – teaching the mechanics of language
Logic – is the mechanics of thought and analysis
Rhetoric – It is the application of language in order to instruct and persuade the listener or reader. It is the knowledge (grammar) now understood (logic) and being transmitted outwards as wisdom (rhetoric).
Aristotle taught that a speaker’s ability to persuade an audience is based on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos. Considered together, these appeals form what later rhetoricians have called the rhetorical triangle.
Logos (Logical) appeals to reason. Logos can also be thought of as the text of the argument, as well as how well a writer has argued his/her point.
Ethos (Ethical) appeals to the writer’s character. Ethos can also be thought of as the role of the writer in the argument, and how credible his/her argument is.
Pathos (passion) appeals to the emotions and the sympathetic imagination, as well as to beliefs and values. Pathos can also be thought of as the role of the audience in the argument.
Following one of the other meanings of the word, Aristotle gave logos a different technical definition in the Rhetoric, using it as meaning argument from reason, one of the three modes of persuasion. The other two modes are
pathos (πᾰ́θος, páthos), which refers to persuasion by means of emotional appeal, "putting the hearer into a certain frame of mind";[20] and
ethos (ἦθος, êthos), persuasion through convincing listeners of one's "moral character".[20] According to Aristotle, logos relates to "the speech itself, in so far as it proves or seems to prove".[2
The rhetorical triangle is typically represented by an equilateral triangle, suggesting that logos, ethos, and pathos should be balanced within a text. However, which aspect(s) of the rhetorical triangle you favor in your writing depends on both the audience and the purpose of that writing. Yet, if you are in doubt, seek a balance among all three elements
What is the UC Moment (Uncommon Communicator moment)
The moment of enlightenment from today
Understand and know your Rhetoric Triangle. Use your Ethos, Pathos and Logos
YouTube: https://www.youtube.com/channel/UCOJqHEhS1CtX3A4nztIBzdA
Instagram: The_Uncommon_Communicator
TikTok https://www.tiktok.com/@theuncommoncommunicator
Facebook: The Uncommon Communicator
LinkedIn :https://www.linkedin.com/company/80960291/
Website : theuncommoncommunicator.com