The realm of smartphone, mobile and custom app development can be a tricky one to navigate.

On the show this week we have our second podcast guest, Adam Fitzgerald who is CEO and Co-Founder of The Frontier Group.

TFG are based in Perth, Western Australia and specialise in custom web-pp devlopment, smartphone and mobile app development and Tibco Spotfire Realtime Analytics.

Listen to this week’s show and learn:

* Some of the things you need to know if you’re thinking about getting a mobile app developed or looking at getting some custom software built for your business

* Broad budget numbers around getting software developed and some of the hidden costs around things like marketing and customer support

Highlights, Notes and Action Items from this episode:

* Visit The Frontier Group website at www.thefrontiergroup.com.au

* The difference between a designer, developer and programmer:

* Designer – a graphic designer or web designer – the creative or visual elements

* Programmer – more like someone who purely writes software

* Developer – writes software but is more of a problem solver role & write software

* Petrescue.com.au

* If you’re new to business and looking to get a mobile app or custom piece of software off the ground it might be worth reading Brendan’s “version 0.1” blog article which is all about bringing the big vision back to small actionable steps

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.