In this episode, I spoke to Hannah Muirhead, the Head Of Brand Strategy at the Brand Agency in Perth, Western Australia. Hannah is an experienced strategic planner who is passionate about developing authentic ideas for brands.

She shares her perspectives of what a brand is and why it's important to focus on brand building. She also talks about the balance between tactical marketing and brand building, and the role of social media in building brands. She also provides some great tips on building your brand.