Brand Space

In this episode, I am talking to Brooke Roberts who is a co-founder and Director of Sharesies, an incredibly successful wealth development platform with the purpose of creating financial empowerment for everyone.

Sharesies is valued at more than $500m and is used by over 575,000 people across New Zealand and Australia. Brooke shares her inspiration for developing Sharesies and we explore the marketing and branding considerations that underpin their success. 

In this episode, I am talking to Peter Brennan who is a co-founder and head of Brand at Heaps Normal, an independent, non-alcoholic beer company. At Heaps Normal, It’s all about finding your own normal without the downsides, in a growing mindful drinking movement.

Their philosophy has led to them becoming one of Australia’s small business success stories. They launched in July 2020 and their products are now available in more than 2000 different bottle shops, bars and restaurants across the country, and they have become a $57.5 million dollar business

In this podcast Pete shares where the idea came from, how they grew the business and the role of branding in their success. There are plenty of lessons here for all of us. Enjoy.

In this episode, I am talking to Gavin Bain who is the Managing Director of Wunderman Thompson Perth. Gavin brings an interesting perspective to the podcast as a marketer who started out in the world of finance. His approach and involvement in the marketing industry has been well recognised, being named ad person of the year twice, in the Western Australian Campaign Brief awards.

In our discussion, Gavin shares his perspective on the importance and role of branding and talks about joining Wunderman Thompson as part of the acquisition of Meerkats in which he was the CEO for some 10 years.

We also talk about why companies need to invest in strategy upfront, as well as be more strategic in considering how much they invest in social media. We also consider examples of strong brands and talk about an industry and associated brands that have some challenges on the horizon. He also reveals his thinking in balancing tactical and branding strategies. Enjoy

Welcome to part 2 of my discussion with Nathan Birch, CEO, Interbrand ANZ, Ambassador of Movember and Global Ambassador of the Distinguished Gentleman's Ride.

In this episode, Nathan shares his many years of experience working with brands. We talk about what a brand is, discuss the confusion between marketing and branding, consider examples of strong brands, talk through common branding myths and finish with practical tips on building a strong brand in a competitive market. 

In this episode, I spoke to Nathan Birch, CEO, Interbrand ANZ, Ambassador of Movember and Global Ambassador of the Distinguished Gentleman's Ride.

Nathan had has a long and successful career and we cover a lot in our discussion. So much so that this episode is part 1 of 2. 

In this episode, Nathan talks about his journey in marketing, including career highlights and lowlights. Nathan also shares his personal story about mental health and associated ambassador roles. 

We finish by talking about Interbrand and its philosophies and approach in working with clients to grow their brands. 

In this episode, I spoke to Freya Barr,  the Marketing and Communications Manager at Asthma WA. Freya has worked in marketing and communications roles across a range of commercial and not-for-profit businesses and has been the managing director of a range of her own businesses.

Freya talks about Asthma WA – its history, purpose and brand positioning. We also explore the difference between commercial and not-for-profit companies from a marketing and branding perspective, talk about branding myths and discuss concepts and strategies for anyone looking to grow a brand.

 

 

 

In this episode, I spoke to Melissa Vella, the WA State Manager for the Advertising Council of Australia (formerly known as the Communications Council).

Melissa has had a rich and diverse career having worked across a range of marketing roles in South Africa and Western Australia.

We talk about marketing communications and branding, careers in the advertising industry, the future and challenges for the advertising industry and a whole lot more. Enjoy!

In this episode, I spoke to Hannah Muirhead, the Head Of Brand Strategy at the Brand Agency in Perth, Western Australia. Hannah is an experienced strategic planner who is passionate about developing authentic ideas for brands.

She shares her perspectives of what a brand is and why it's important to focus on brand building. She also talks about the balance between tactical marketing and brand building, and the role of social media in building brands. She also provides some great tips on building your brand. 

In this episode, I explore the concept of brand purpose. What do we mean by brand purpose? Is it just a fad with no real substance or can it genuinely contribute to growing a brand? What are some examples of brands that have defined and acted on their brand purpose? What makes a good brand purpose? How should you develop your brand purpose?

The Lotus brand has a rich history of producing sports cars with the philosophy of 'simplify and then add lightness'. As the founder Colin Chapman famously said "adding power makes you faster in the straights, subtracting weight makes you faster everywhere". James shares his perceptions of branding and talks through the triumphs and challenges in the evolution of the Lotus brand.