Brand Space

Brand Space

By Pete WalmsleyBusinessEntrepreneurshipMarketing
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Brand Space episodes

  • Episode 16: Talking with Rebecca Lachlan, Brand Lead for the Gage Roads Brewing Company.
    The Gage Roads Brewing Company has gone from strength to strength and this summer they plan to open a brew pub, or as they say 'spiritual home'. This will be located in Fremantle Western Australia, overlooking the strip of ocean that inspired the brewery. Bec talks about her career in marketing, perspectives on branding, and provides some history and insights in building the Gage Roads brand to stand apart in the highly competitive craft brew market.
    24 min
  • Episode 15: Talking with Paul Yole, about his career and perspectives in marketing communications and branding.

    Paul describes himself as a retired occasional consultant. In this episode, he shares a wealth of practical insights and stories from his extensive and diverse career in marketing communications. Paul is best known for his role as Director of Agency Development at the Brand Agency, a leading marketing agency in Perth, Western Australia. During this time he says we 'won some Effies, did lots of pitches, won more than we lost. Worked with many great clients and helped them with their brand'. It was an absolute pleasure to talk to Paul and I am sure you will thoroughly enjoy this episode! 

     

    47 min
  • Episode 14: Exploring brand loyalty.
    Does brand loyalty still exist amongst today's consumers? and if it is still relevant, what are some strategies to foster loyalty? These questions and others are discussed in this episode with some practical tips to guide you in fostering loyalty for your brand.
    14 min
  • Episode 11: Talking to Callum Mackenzie, Managing Director at RARE

    In this episode, Callum talks about winning Agency Of The Year at the 2021 Campaign Brief Awards, and shares his journey and motivations in building RARE to become a leading marketing agency in Western Australia. He also provides his perspectives on balancing branding and tactical marketing and the role of social media in the marketing mix. We also discuss strong brands and talk about brands that have lost their way. Enjoy!

    27 min
  • Episode 10: Developing a compelling brand promise
    Developing and communicating your brand promise is important in building a strong brand.  In this episode, Spaceman Pete talks about what people mean when they talk about a 'brand promise' and provides some guidelines on how you can develop a compelling brand promise for your business.
    12 min
  • Episode 8: Understanding brand values

    In this episode, Spaceman Pete talks about brand values and provides some practical tips on leveraging the power of brand values to build clear space for your brand. What are brand values? Why are they important? And how can you define your brand values and bring them to life? 

    13 min
  • Episode 7: Talking to Luke Clarke, National Marketing Manager at Bedshed
    In this episode, Luke shares his perspectives and experiences on branding in the retail sector. As the National Marketing Manager for Bedshed, Luke needs to find the right balance between brand development activities and tactical marketing initiatives. His approach to this offers useful insights for all businesses. Luke also talks through the current marketing campaign for Bedshed and outlines the rationale for its approach. It is a well-considered and executed campaign that authentically stands them apart in their competitive market.
    35 min

About Brand Space

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The Brand Space Podcats is hosted by Pete Walmsley, an experienced and passionate brand strategist. The podcast explores the art and science of how companies can build resilient and compelling brands in their competitive markets.