There are few industries as competitive as the beauty industry with new brands constantly coming to market and existing brands striving to maintain a clear and attractive market position. Pam has a long history of working with brands in the beauty industry. In this episode, she shares her perspectives on managing brands in this highly competitive marketplace. We also talk about the role of social media in building brands and being utilised as a tactical marketing tool. Pam also provides some great tips for those looking to utilise social media influencers to grow their brand.

In this episode, Spaceman Pete outlines why it's important to have a clear and consistent brand personality and provides some tips on how you can explore and determine your brand personality, with your staff.

In this episode, I am talking with Paul Graham, an experienced marketing strategist and owner of Market Strategy, a boutique consultancy firm based in Perth Western Australia. Paul draws on a diversity of experience to share his insights and fundamentals in building strong brands.

Louisa Frome, Manager of Marketing & Insights at Horizon Power, shares her perspectives on branding and talks about the repositioning of the Horizon Power brand.

In this episode Spaceman Pete talks about the role of branding and shares some fundamentals that he uses when working with companies to build strong brands.

In this episode Spaceman Pete talks about what a brand is and why it's important to understand branding when growing a strong and sustainable business.