In this episode, I spoke to Freya Barr,  the Marketing and Communications Manager at Asthma WA. Freya has worked in marketing and communications roles across a range of commercial and not-for-profit businesses and has been the managing director of a range of her own businesses.

Freya talks about Asthma WA – its history, purpose and brand positioning. We also explore the difference between commercial and not-for-profit companies from a marketing and branding perspective, talk about branding myths and discuss concepts and strategies for anyone looking to grow a brand.