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Episode 23: Part 2 - Talking to Nathan Birch,CEO, Interbrand ANZ
Welcome to part 2 of my discussion with Nathan Birch, CEO, Interbrand ANZ, Ambassador of Movember and Global Ambassador of the Distinguished Gentleman's Ride.
In this episode, Nathan shares his many years of experience working with brands. We talk about what a brand is, discuss the confusion between marketing and branding, consider examples of strong brands, talk through common branding myths and finish with practical tips on building a strong brand in a competitive market.
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By Pete WalmsleyWelcome to part 2 of my discussion with Nathan Birch, CEO, Interbrand ANZ, Ambassador of Movember and Global Ambassador of the Distinguished Gentleman's Ride.
In this episode, Nathan shares his many years of experience working with brands. We talk about what a brand is, discuss the confusion between marketing and branding, consider examples of strong brands, talk through common branding myths and finish with practical tips on building a strong brand in a competitive market.