We've all had experiences with customer call centers, sitting on hold and listening to their exciting choice of hold music. Why don't companies use that hold time more efficiently? Or even not at all? We're in luck with today's guest, Vikas Bhambri, Head of Global Sales & CX at Kustomer, as he joins the show to dive into CRMs and the bridge between them and the contact center.

What's covered?

- Why CRM is important to our strategies

- Long wait times and growing hold queues at call centers

- How businesses think about differentiating themselves

- What area of a company is customer experience part of?

- Automation strategies: Chat bots

- Getting teams across the company on board to make your data actionable

Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on Casted, Apple Podcast, or Google podcasts.