A logo might make your brand recognizable, but a manifesto makes it unforgettable. In this episode, Edmund Manasan breaks down why a brand manifesto isn’t just a nice-to-have – it’s the emotional core that sets you apart in a crowded market. Drawing lessons from cultural icons and bold brands, we explore how a powerful declaration of belief can unify your team, attract aligned customers, and future-proof your identity.

We also share the inner workings of the ASTIGS manifesto – how it transformed our agency from just a service provider into a brand with soul. If you’ve been operating without a clear "why," this episode will give you the language – and the courage – to define what you truly stand for.

Produced by ASTIGS Design Inc. – Creative-as-a-Service

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