Salem, Virginia is home to the Single-A Affiliate of the Boston Red Sox. The Salem Red Sox have donned their parent club's name for years now, but in November of 2025, that is going to change. Salem is going to rebrand to a new identity to start the 2026 season. We have on the General Manager of the Salem Red Sox, Allen Lawrence. Allen shares with us what went into the rebrand and what the fans can come to expect when the new identity is unveiled. We talk about Allen's background and also about the town of Salem.

Make sure to tune into social media and the website on November 8th to see what the new brand will be.

Follow the Red Sox online (their website and social media handles will update with the name change).

Salem Red Sox -

Website: https://www.milb.com/salem

Instagram: https://www.instagram.com/salemredsox/ (@SalemRedSox)

Twitter: https://www.twitter.com/salemredsox (@SalemRedSox)

Earned Fun Average -
 
Instagram: https://www.instagram.com/earnedfunavg/ (@EarnedFunAvg)

Twitter: https://www.twitter.com/earnedfunavg/ (@EarnedFunAvg)

Blue Sky: https://www.bsky.app/profile/earnedfunavg.bsky.social  (@EarnedFunAvg.bsky.social)


Curved Brim Media -

Website: https://www.curvedbrimmedia.com/

Instagram: https://www.instagram.com/curvedbrimmedia/ (@CurvedBrimMedia)

Twitter: https://www.twitter.com/CurvedBrim/ (@CurvedBrim)