The Sussex County Miners, an independent professional team in the Frontier League, unveiled an alternate identity that honors one of New Jersey's quirkiest quirks—it's the only state in the union where it's illegal to pump your own gas. The team will play select games as the Fill it Up Regulars. Guests include:

The independent York Revolution play in a central Pennsylvania town that lays claim to the title of the nation's first capital—but their identity is more about industry than patriotism. Guests this week include:

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The independent York Revolution play in a central Pennsylvania town that lays claim to the title of the nation's first capital—but their identity is more about industry than patriotism. Guests this week include:

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Baseball By Design is a member of the Curved Brim Media Network.

The Wisconsin Timber Rattlers have a classic name and a brand that they have expanded with a number of recent alternate identities. Guests this week include:

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The brand-new collegiate summer level Marion Hungry Mothers are name for an almost definitely apocryphal legend of a mom and her child running for their lives. Guests include:

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Ride along with designer Dan Simon, host of the Baseball Bucket List podcast Anna DiTommaso, and Ranger Amy on the annual road trip affectionately known as AnnaDannaPalooza. This year we dodge Georgia raindrops in Atlanta, Columbus, and Rome to sneak in four games (and a trip to the Georgia Aquarium) in 48 hours.

Guests include:

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The Triple-A Norfolk Tides switched from a traditional brand to one based on a Neptune seahorse just over a decade ago. The new brand tells a number of stories about the ecology and the culture of Virginia's Tidewater region.

Guests include:

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The Triple-A Rochester Red Wings are one of the longest-tenured teams not only in Minor League Baseball, but all of sports. The team pre-dates a certain hockey team of the same name by two years.

Guests include:

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The Fresno Grizzlies have a brand based on an iconic, extinct animal that is featured on the California state flag, the California Grizzly. Additionally, they are innovators in alternate brands, launching the MiLB food frenzy with their groundbreaking Tacos identity.

Guests include:

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The brand new High-A affiliate of the Texas Rangers is the Hub City Spartanburgers, who play in Spartanburg, South Carolina. Their burger-based brand gets into all the condiments, and then some! Guests include:

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As we launch the 2025 baseball season, longtime Minor League Baseball reporter and commentator Ben Hill stops by to discuss new logos, minor league baseball culture, and Weird Al Yankovich.  

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Baseball By Design is a member of the Curved Brim Media Network.