Baseball By Design: Stories of Minor League Logos and Nicknames

The Double-A Tulsa Drillers have a classic brand and a host of fun alternates. Their identity pays tribute to Oklahoma's oil industry.

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The Double-A Reading Fightin Phils have one of Minor League Baseball's longest standing relationships with their parent club, they have a primary identity based on a hot dog vendor who dresses like a guy riding an ostrich, and they lay claim to the title Baseball Town.

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The independent professional Lake Country DockHounds will pay tribute to their home state's favorite watering holes when they play as the Wisconsin Dive Bars. This episode explores the development of that brand.

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Baseball By Design is a member of the Curved Brim Media Network.

The Single-A Visalia Rawhide have had the same identity since 2009, a text-based, Western-themed logo that features a whip. But they've ventured into the alternate identity with a fun character-based brand, the Central Valley Sir Loins

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Sports design royalty Todd Radom joins to discuss his new book, The Ballpark and Beyond, which explores the history of baseball through amusing and interesting anecdotes. Who was the first team to have a website? How many MLB ballparks have burned down? Who is in the Discarded Mascot Island of Misfit Toys? The answers to these questions and more are in this episode!

Pre-order The Ballpark and Beyond at toddradom.com/the-ballpark-and-beyond

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Baseball By Design is a member of the Curved Brim Media Network.

The collegiate summer level Zebulon Devil Dogz will take up residence in the former home of the dearly departed Carolina Mudcats. They'll field a team of Australian players and sport a brand that has its roots in two hemispheres. Guests include:

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Baseball By Design is a member of the Curved Brim Media Network.

The Fargo-Moorhead RedHawks are paying tribute to a classic movie that put their hometown on the map with a Fargo Woodchippers alternate identity. The fun new brand is a serious departure from their traditional-feeling primary brand. Guests include:

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Baseball By Design is a member of the Curved Brim Media Network.

Your host Paul checked off a life list item with a visit to San Juan, Puerto Rico, to see a World Baseball Classic game. The trip turned into so much more with great friends, cultural experiences, and a chance to chat with Pool A's play-by-play broadcaster. 

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The short-season class A Lowell Spinners were lost to history with the reorganization of affiliated Minor League Baseball. But six years later, they are back with new owners and at a new classification! This episode explores the reborn Spinners with some old and new marks.

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The Newport Gulls play in the collegiate summer level New England Collegiate Baseball League, and they are the first team from Rhode Island featured on Baseball By Design. Their adorable seagull-based logo has endured for a quarter century.

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