Baseball By Design: Stories of Minor League Logos and Nicknames

By Paul CaputoSports Arts Baseball Design

Baseball By Design: Stories of Minor League Logos and Nicknames episodes

January 06Modesto Roadsters
The newest Pioneer League team encountered some bumps in the road en route to coming up with a new brand. After a false start as the Glow Riders, the team announced that it would be the Modesto Roadsters, a brand based on the movie American Graffiti. This week on the podcast:
Dave Heller, Owner, Modesto Roadsters
Greg Gallup, Slightly Obsessed Studios
Jim Christopher, Ballpark Nation, YouTube @ballparknation
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
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Bluesky @baseballbydesign.bsky.social
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Baseball By Design is a member of the Curved Brim Media Network.
1 hr
December 30, 2025Dan Simon's Spreadsheet
One of Minor League Baseball's most prolific designers took the time to categorize all 120 affiliated teams and 82 independent professional team, and at long last, we break down Dan's spreadsheet on this New Years episode of Baseball By Design!
This week on the podcast:
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
58 min
December 23, 2025Victoria HarbourCats
The collegiate summer level Victoria HarbourCats play in British Columbia, home to a natural landscape that features, among much else, harbor seals and other wildlife. This week on the podcast:
Jim Swanson, Owner, Victoria HarbourCats
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
46 min
December 16, 2025Philadelphia All Star Games: So Many Liberty Bells
There have been four Major League Baseball All Star games hosted by the Philadelphia Phillies, including 2026, and all four of them have featured the Liberty Bell in the logo. Designer and sports design historian Todd Radom and living history interpreter Mitchell Kramer stop by to discuss why this iconic symbol is so inextricably tied to Philadelphia.
Guests include:
Todd Radom, Todd Radom Design toddradom.com
Mitchell Kramer, Historian, bfranklin.org
Dan Simon, Studio Simon, studiosimon.net
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
52 min
December 09, 2025Yakima Valley Pippins
The Yakima Valley Pippins reflect the significance of agriculture to the state of Washington and the people who live and work there. The summer level team plays in the collegiate summer level West Coast League. Guests include:
Jordan Rowland, GM, co-owner, Yakima Valley Pippins
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Jon DeVaney, President, Washington State Tree Fruit Association
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
57 min
December 02, 2025Windy City ThunderBolts
The Windy City ThunderBolts have played on Chicago's Southside for two decades, and just recently unveiled an electric new brand. Guests include:
Mike VerSchave, Windy City ThunderBolts, wcthunderbolts.com
Jay Becker, BLDG Design, www.bldgbrands.com
Dr. Chris Mayer, folksy Chicago native
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
59 min
November 25, 2025Baseball, Logos, and Ice Cream with SABR's Chicago Chapter
Baseball By Design host Paul Caputo was invited to be a guest on a meeting of Chicago chapter of the Society for American Baseball Research (SABR). The meeting was hosted by John Racanelli, vice chair for the Emil Rothe (Chicago) SABR Chapter, founder and co-chair of the SABR Baseball Landmarks Research Committee, and the world’s foremost photographer of triple peanuts at ball parks. Guests this week include:
John Racanelli, SABR Chicago
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
1 hr 12 min
November 18, 2025Richmond Flying Mummies
The Richmond Flying Mummies are the newest team in the collegiate summer level Northwoods League. Their brand plays off the aviation heritage and two of the town's most famous 3,000-year-old residents. Guests include:
Guests this week include:
Trevor Amerson, General Manager, Richmond Flying Mummies
John Worthen, Worthen Design
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
51 min
November 11, 2025Altoona Curve
The Altoona Curve's brand is based on a railroad engineering marvel—the tightest hairpin turn in North America. The Curve are Double-A affiliate of the Pittsburgh Pirates. Guests this week include:
Nate Bowen, General Manager, Pensacola Blue Wahoos
Jason Klein, Brandiose, brandiose.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
45 min
November 04, 2025Food-Based Baseball Logos with Stadium Food Girl
Minor league baseball is full of alternate brands based on local foods. Stadium Food Girl stops by to discuss a few favorites! Guests include:
Valerie Ruiz, Stadium Food Girl, Insta @stadiumfoodgirl
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
53 min

About Baseball By Design: Stories of Minor League Logos and Nicknames

From the publisher's feed

Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.