The Fresno Grizzlies have a brand based on an iconic, extinct animal that is featured on the California state flag, the California Grizzly. Additionally, they are innovators in alternate brands, launching the MiLB food frenzy with their groundbreaking Tacos identity.

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The brand new High-A affiliate of the Texas Rangers is the Hub City Spartanburgers, who play in Spartanburg, South Carolina. Their burger-based brand gets into all the condiments, and then some! Guests include:

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As we launch the 2025 baseball season, longtime Minor League Baseball reporter and commentator Ben Hill stops by to discuss new logos, minor league baseball culture, and Weird Al Yankovich.  

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The Washington Wild Things have played in the independent Frontier League since 2002 with a logo that features a sunglasses-wearing animal. In this episode we delve into just what that animal is. 

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Thomas Harding has covered the Colorado Rockies for more than a quarter century, and during that time has developed an interest in sports design and even created some of his own logos. He joins from Spring Training in Arizona to discuss the history of Rockies branding, sports branding at large, and some of his own work.

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The Jupiter Hammerheads nickname was chosen by schoolchildren in the late '90s, and has endured to this day. Guests this week include

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Join your host for three days of Spring Training baseball with family and a few special guests, including T-Pat Stubbs, father of Phillies catcher Garrett Stubbs. Hear the sights and sounds of the weekend, and ride along for a baseball experience every fan should have!

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Go Birds.

The Casper Ghosts only played for four seasons, but more than a decade after they vanished, their brand is popular and has fans clamoring for a return. Guests include:

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The Sioux City Explorers, an independent team in the American Association, play in a city whose claim to fame is that it's the site of the only death in Lewis and Clark Expedition. Guests include:

Guests include:

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The independent professional Cleburne Railroaders have been around since 2017, but the history of the name goes back to 1906. This episode explores the relationship of the railroad industry and baseball in Cleburne, Texas.

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