Baseball By Design: Stories of Minor League Logos and Nicknames

The Augusta GreenJackets are a rare baseball team whose logo is based on another sport. The team leans into its hometown's claim to fame, the iconic Augusta National golf course. Guests this week include:

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The identity for the Charleston RiverDogs, Single-A affiliate of the Tampa Bay Rays, has a surprising back story—it's not based on dogs at all, but rather rats. Guests this week:

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Major League Baseball's All Star Game takes place today and Skye Dillon joins to talk about developing the logo for the event. Guests this week:

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The Eugene Emeralds for many years had a brand that featured an idyllic natural scene—but then they made a dramatic switch and adopted a brand that features a snarling sasquatch. We talk about this and the team's hilarious Exploding Whales alternate identity. Guests this week include:

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The Double-A Springfield Cardinals have only had two alternate identities in their team history, including the Ozarks Snipe Hunters, unveiled this season. The brand plays on the storied tradition of sending newbie campers into the woods on wild goose chases for mythical furry critters.

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Before they were the Aviators, the Triple-A baseball team in Las Vegas played as the Las Vegas 51s from 2001 to 2018. The team's alien-themed brand played on their proximity to noted government facility Area 51. Guests include:

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The Tampa Bay Rays City Connect brand is one of the most successful in Major League Baseball. The identity tells the story of the region's close relationship with the skateboarding community, and ties together two generations of the team's branding. Guests include:

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Baseball By Design is a member of the Curved Brim Media Network.

The collegiate summer level Madison Mallards keep hitting it out of the park with their popular alternate identities. They'll play a game this season as "The Dudes" in tribute to the movie The Big Lebowski later this season. Guests include:

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Baseball By Design is a member of the Curved Brim Media Network.

When the wind is blowing the right direction and the General Mills plant is producing the aromas from one of its signature items, the whole city of Buffalo takes on the smell of a freshly poured bowl of cereal. And the team can trace the origins of "My City Smells Like Cheerios Night" to an episode of this podcast from 2023! Guests include:

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The Double-A Columbus Clingstones will play select games this year as the Scrambled Dogs, a tribute to a local delicacy that has its roots in an iconic pharmacy soda fountain.

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