Baseball By Design: Stories of Minor League Logos and Nicknames

By Paul CaputoSports Arts Baseball Design

Baseball By Design: Stories of Minor League Logos and Nicknames episodes

August 11Baseballpalooza Ridealong: Brooklyn, Somerset, Hartford, Hudson Valley
It's the 10th iteration of the Baseballpalooza road trip, and it's the biggest one yet! The guys guide you through the Northeast and talk about the magic of a road trip with old friends.
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Baseball By Design is a member of the Curved Brim Media Network.
55 min
August 04Reno Aces: Biggest Little City, Silver Sox
The Reno Aces dig deep into their hometown's heritage with two of their identities: The "Biggest Little City" alternate identity plays on the city's slogan, found on an iconic arch on the edge of town, and a Reno Silver Sox brand honors the town's baseball past.
Guests this week include:
Blake O'Brien, Senior Director of Creative Services, Reno Aces
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
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Baseball By Design is a member of the Curved Brim Media Network.
41 min
July 28Augusta GreenJackets
The Augusta GreenJackets are a rare baseball team whose logo is based on another sport. The team leans into its hometown's claim to fame, the iconic Augusta National golf course. Guests this week include:
Brandon Greene, General Manager, Augusta GreenJackets
Jason Klein, Brandiose, brandiose.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
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Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
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Baseball By Design is a member of the Curved Brim Media Network.
45 min
July 21Charleston RiverDogs
The identity for the Charleston RiverDogs, Single-A affiliate of the Tampa Bay Rays, has a surprising back story—it's not based on dogs at all, but rather rats. Guests this week:
Ben Abzug, Senior Vice President, Charleston RiverDogs
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
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Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
56 min
July 14MLB All Star Game Logo Designer Skye Dillon
Major League Baseball's All Star Game takes place today and Skye Dillon joins to talk about developing the logo for the event. Guests this week:
Skye Dillon, SKYE, www.skye.design
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
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Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
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Baseball By Design is a member of the Curved Brim Media Network.
42 min
July 07Eugene Emeralds
The Eugene Emeralds for many years had a brand that featured an idyllic natural scene—but then they made a dramatic switch and adopted a brand that features a snarling sasquatch. We talk about this and the team's hilarious Exploding Whales alternate identity. Guests this week include:
Matt Dompe, Assistant GM & Broadcaster, Eugene Emeralds
Jason Klein, Brandiose, brandiose.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
53 min
June 30Ozarks Snipe Hunters (Springfield Cardinals)
The Double-A Springfield Cardinals have only had two alternate identities in their team history, including the Ozarks Snipe Hunters, unveiled this season. The brand plays on the storied tradition of sending newbie campers into the woods on wild goose chases for mythical furry critters.
This week on the podcast:
Dan Reiter, General Manager, Springfield Cardinals
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
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Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
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52 min
June 23Las Vegas 51s
Before they were the Aviators, the Triple-A baseball team in Las Vegas played as the Las Vegas 51s from 2001 to 2018. The team's alien-themed brand played on their proximity to noted government facility Area 51. Guests include:
Tom Brazile, Director of Retail Operations, Las Vegas Aviators
Valerie Ruiz, Stadium Food Girl, Insta @stadiumfoodgirl
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Baseball By Design is a member of the Curved Brim Media Network.
55 min
June 16Tampa Bay Rays City Connect
The Tampa Bay Rays City Connect brand is one of the most successful in Major League Baseball. The identity tells the story of the region's close relationship with the skateboarding community, and ties together two generations of the team's branding. Guests include:
Warren Hypes, Rays VP Creative & Brand, Insta @warren_hypes
Michael Blanford, Former Executive Director, Boards for Bros
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Email questions and comments for the podcast to [email protected].
Baseball By Design is a member of the Curved Brim Media Network.
55 min
June 09Madison Mallards' "The Dudes" Big Lebowski Alternate Brand
The collegiate summer level Madison Mallards keep hitting it out of the park with their popular alternate identities. They'll play a game this season as "The Dudes" in tribute to the movie The Big Lebowski later this season. Guests include:
Kyle Chisholm, Marketing Director, Madison Mallards
Brent Bartels, Creative Services Manager
Jim Christopher, Ballpark Nation, YouTube @ballparknation
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Find the Baseball By Design podcast online:
Instagram @baseballbydesign
Threads @baseballbydesign
Bluesky @baseballbydesign.bsky.social
Facebook @baseballbydesignpodcast
linktr.ee/BaseballByDesign
Email questions and comments for the podcast to [email protected].
Baseball By Design is a member of the Curved Brim Media Network.
58 min

About Baseball By Design: Stories of Minor League Logos and Nicknames

From the publisher's feed

Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.