Andrew Morris, the founder of Sam’s Caribbean Marketplace, a business that has become a cultural landmark since its humble beginnings in 1993. Andrew’s journey is a true testament to perseverance, innovation, and the power of dreaming big.

In 1979, Andrew arrived in New York from Jamaica with just $50 and a vision for a better life. After building a career in publishing and earning an MBA from Columbia, he took a bold leap of faith—leaving a stable job to venture into an industry he knew nothing about. What started as a small family-run grocery store named in honor of his late father-in-law, has now grown into a thriving business that serves customers across 100 miles with same-day delivery of Caribbean groceries and meals powered by cutting-edge AI technology.

From baking 70,000 patties a year in a $200 oven to revolutionizing delivery services, Andrew and his family have created something truly special. Tune in to hear his incredible story of entrepreneurship, community-building, and embracing the future while staying rooted in culture.

SHOW SUMMARY 

In this episode of Disruptive Successor, host Jonathan Goldhill interviews Andrew Morris, the founder of Sam's Caribbean Marketplace. Andrew shares the inspiring story of how he emigrated from Jamaica to New York with just $50 and built a successful Caribbean food superstore and cultural landmark. He discusses the challenges and triumphs of running a family business, from overcoming initial skepticism to leveraging technology for growth. The conversation delves into the importance of community support, cultural preservation, and adapting to market changes. Andrew also touches on the significance of family involvement in the business and his vision for future growth through online sales and innovative delivery services. The episode provides valuable insights for entrepreneurs, especially those looking to build and sustain a legacy in the family business.

KEY TAKEAWAYS

• Entrepreneurial Journey: Andrew Morris emigrated from Jamaica to New York with just $50 and built Sam's Caribbean Marketplace into a successful cultural and business landmark.
• Family Business Challenges & Triumphs: He shares lessons learned from navigating skepticism and growing a family-run business.
• Leveraging Technology: Andrew highlights how adopting technology has played a key role in scaling the business.
• Community & Cultural Impact: The importance of community support and preserving Caribbean culture has been central to the marketplace's success.
• Adapting to Market Changes: Andrew discusses how staying agile and adapting to evolving market demands has sustained the business over time.
• Future Growth Vision: He outlines plans to expand through online sales and innovative delivery services.
• Insights for Entrepreneurs: The episode offers practical advice for entrepreneurs aiming to build and sustain a family legacy in business.

QUOTES

• "We couldn't have done it without wonderful employees... we've had some really good people and some terrific customers."
• "We’re really community-oriented... we just love our customers. We love our employees and we thank them all.
• "We’ve been around for 31, going on 32 years... we’ve experienced setbacks along the way, but we’ve never looked back."
• "I probably could have done without the MBA, but it helped with the mindset."

Connect and learn more about Andrew Morris.

If you enjoyed today’s episode, please subscribe, review, and share with a friend who would benefit from the message. If you’re interested in picking up a copy of Jonathan Goldhill’s book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com