What’s the difference between fundraising and raising money? Many people may think of successful fundraising as simply getting donations, but that definition leaves out another important element: engaging smaller or future donors. Some may not be able to give large gifts, but they can still become an important source of support for an organization.

Listen in to today’s episode to hear Melissa Rancour, principal instructional designer for Blackbaud University, talk about what social good organizations can do to get others invested and talking about their cause, the effect this has on donor retention, and how it can reduce donor remorse.

Topics Discussed in This Episode:

• What successful fundraising is
• The focus on donating money and getting money donations
• How to think about retention
• Thinking about the “why”
• Getting others invested in and talking about your cause
• Long-term impact on donor retention
• Reducing donor’s remorse
• Getting started engaging younger supporters

 

Resources:

Melissa Rancour

Blackbaud University Organizational Best Practices

Quotes: 

“It’s all about time, talents, and treasures.”

“If we’re connecting with people in order to get them to share about our organization, and share with others, you’re connecting with them, so they share about your cause.”

“We need to look beyond just that money piece because we want those long-term donors.”