Joel began to wonder early in his life…

…what separates people who make a living doing magic and those who do not?

They work more.

Period.

His father was not as enthusiastic and ordered Joel to get an education.

“If you’re going to be a bum, at least be an educated bum.”

What was the answer to fulfilling his goal of turning pro?

Marketing.

From an excellent professor in his college marketing classes to the works of Dan Kennedy…

…Joel accumulated marketing knowledge and savvy and took the most important step…

He put it into action.

Soon he was performing often for birthday parties.

Then preschools.

Summer camps.

He even sold Santa Claus.

Sit back and listen.

Joel’s been making a living using classic direct marketing techniques for a long time.

A return to fundamentals is always like re-reading a good book.

Sometimes you lose your way with all the newfangled media.

He drops some excellent knowledge in this episode.

In this episode, you’ll discover:

* The number one method Joel uses to go into the many markets he works. (Is your small business using this?)

* The allied arts to magic are many (ventriloquism, mentalism, pick-pocketing etc.). Do you know THESE allied marketing arts?

* The way Joel stands out from other magicians when he enters a market and how you should do the same.

* Joel’s honest, “no bull crap” advice about testimonials and social proof.

* Clear and straightforward practical psychology of attracting work to you.

Mentioned:

* The World of Dr. Magic

* Joel Ray – The Gentleman Magician

* Dr. Magic on Facebook

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody – we’re back again for

another edition of the podcast I am David Allan and today we have a very interesting guest is personal friend of mine who I have become closer here in the last couple months because I’m in New Orleans visiting and I have another magician friend of mine

works in an entirely different venue – in fact several venues and he does a lot of marketing. His marketing skills go back

decades and so I would like to welcome Joel Ray to the show, how are you?

Joel Ray: I’m fine and I like how you worked in that I’m an old guy and my marketing skills go back many decades or as the

director of my TV show used to tell his parents – not his parents his daughters, just to say that Joel is as old as dinosaur dung.

David Allan: Well your social insurance number was like three

right?

Joel Ray: Yeah but that’s our little secret Dave thank you for telling everybody and ruining it.

David Allan: Now take us back because you’re a full time magician that’s what you do this for a living here…

Joel Ray: Right, yeah I don’t have a real job…

David Allan: Yeah you don’t have like another day job

Joel Ray: Right people ask me that what’s your day

job? I go this is my day job, my night job, my all the time job…

yeah so take us back to

the beginning of all this how did you

get into magic and then how did you you

know transition into the venues that

you’re in now okay I’ll make it sho...