Looking after all things marketing for one India's largest two wheeler and three wheeler company, Diptakirti Chaudhuri is a "marketer by day, movies lover by night." He has over 20 years experience in several industries and believes that, above all, marketers need to remember that people read or consume content that interests them - and that's not necessarily ads.

Find out how to grab your consumers' attention and why a whiteboard and marker pen are Dipta's Shiny New Objects, on the latest podcast episode.