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We’re all familiar with the idea of return on investment, but in today’s 'always on' world, I believe the real metric is return on attention. This week, I explore why multitasking is a myth and why busyness has become a hollow badge of honour. I share practical ways to reclaim focus, from creating white space for quality thinking, to practising the discipline of exclusion.
When you manage your attention, you don’t just boost proactivity and productivity, you make better decisions and you create more space for what really matters. So if you’ve ever felt pulled in a hundred directions, join me as I explore how to increase your return on attention.
By jamessweetmanWe’re all familiar with the idea of return on investment, but in today’s 'always on' world, I believe the real metric is return on attention. This week, I explore why multitasking is a myth and why busyness has become a hollow badge of honour. I share practical ways to reclaim focus, from creating white space for quality thinking, to practising the discipline of exclusion.
When you manage your attention, you don’t just boost proactivity and productivity, you make better decisions and you create more space for what really matters. So if you’ve ever felt pulled in a hundred directions, join me as I explore how to increase your return on attention.

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