On the latest podcast episode, we speak to Citi AVP - Marketing, Varun Ravichandran about experiential ecommerce - a unique recipe that blends product, emotion, innovation and technology.

Find out how to run consumers into active members of your brand story, and create immersive experiences that connect better with your audience. And learn how to deal with overwhelm by imagining your inbox is like a cupboard full of scary ghosts!

Learn all of Varun's top marketing tips on the Shiny New Object podcast.