In this week's podcast, we explore the evolution of purpose driven marketing with Genpact's Assistant Vice President for Marketing and Communications, Kavita Yadav.

This is Kavita's Shiny New Object in a wold of evolved marketing. She believes consumers no longer buy based on features and price. Instead, brands need to understand what value they bring to society and capitalise on that in their marketing. Purpose driven marketing is the way to differentiate yourself, to create loyalty, and to continue to thrive. But, of course, it needs to be authentic.

Find out what purpose driven marketing means to Kavita, how she deals with being overwhelmed, and what her top marketing tip is for those new to the industry.