Commerce Today

Episode 2: Borrowing Adobe's Crystal Ball: 2022 Holiday Sales Forecasts


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We borrowed Adobe's Crystal Ball to look at predictions for 2022 holiday sales online. Will Black Friday or Cyber Monday be the big day for online shopping this year?

Overall - if you’re having a hard time making holiday predictions based on current data, or if things seem weird in your data throughout the holiday season - it’s probably not you, it’s the economy and consumer behavior this year!

Links:

  • Adobe Forecasts $209.7 Billion Holiday Season Online (U.S.); Cyber Monday to Top $11 Billion
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Commerce TodayBy Joshua Warren