Commerce Today

Commerce Today

By Joshua WarrenBusinessMarketing
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Commerce Today episodes

  • Episode 159: You Don't Need to Understand AI to Use It
    You do not need to understand every technical detail of AI to start using it well in ecommerce.
    In this episode of Commerce Today, Joshua Warren breaks down a practical way to think about AI adoption for ecommerce leaders. Instead of chasing hype or waiting for perfect clarity, the focus should be on where AI can reduce friction, improve repeatable workflows, and help teams make better decisions faster.
    Topics include:
    • why AI will amplify existing process quality, good or bad
    • why reducing friction matters more than adding novelty features
    • practical workflows like competitor monitoring and recurring operational checks
    • how ecommerce leaders can start using AI without becoming technical specialists first
    Links:
    - https://www.commercetoday.fm/
    - https://creatuity.com/
    21 min
  • Episode 158: The Agentic AI That Runs My Ecommerce Business (OpenClaw Deep Dive)
    Google's "Buy for Me" button. AI agents placing orders for customers. Everyone's talking about agentic AI, but what does it actually look like in practice?
    In this episode of Commerce Today, I take you behind the scenes of the system that runs my agency, my e-commerce operations, and my life. You'll see the actual configuration files, memory systems, and workflows that make OpenClaw work effectively.
    What you'll learn:
    • How to configure agentic AI for maximum reliability
    • The critical files every OpenClaw user needs (SOUL.md, PRINCIPLES.md, AGENTS.md)
    • Memory and correction systems that prevent repeated mistakes
    • Real-world applications for e-commerce merchants
    • Why AI-augmented agencies will outpace traditional ones
    Key topics covered:
    • Google's new "Buy for Me" button and what it means for merchants
    • OpenClaw's rumored $1B acquisition by OpenAI
    • Crash protection and context preservation strategies
    • The Universal Verification Contract for ensuring work completion
    • How to apply agentic AI to your e-commerce business
    Links:
    - https://github.com/openclaw
    - https://creatuity.com
    - https://github.com/tobi/qmd
    23 min
  • Episode 157: Revolutionizing E-commerce with OpenClaw: AI Execution Simplified
    In this episode of Commerce Today, host Joshua Warren introduces the groundbreaking AI tool, OpenClaw. Discover how OpenClaw transforms e-commerce execution by automating tasks, integrating with analytics, and reducing context switching.
    Timestamps:
    0:00 - Introduction
    1:30 - What is OpenClaw?
    4:00 - How it changes e-commerce execution
    8:00 - Live demo
    14:00 - Key takeaways
    Links:
    - https://commercetoday.fm/?utm_source=podcast&utm_medium=audio&utm_campaign=e157
    - https://creatuity.com/?utm_source=podcast&utm_medium=audio&utm_campaign=e157
    17 min
  • Episode 156: Mastering the 90-Day E-Commerce Leader Sprint for 2026

    In this episode of Commerce Today, CEO Joshua Warren illustrates how e-commerce leaders can optimize their Q1 plans with a structured 90-Day E-Commerce Leader Sprint. Emphasizing January as a reset period, Warren connects business KPIs, operational constraints, and career growth into a cohesive strategy. He explains the advantages of a 90-day plan over annual plans, especially in the rapidly evolving landscape driven by AI advancements. The episode covers detailed planning components such as setting a single goal, determining priorities, aligning KPIs, and including career-oriented initiatives. Warren also offers a specialized 90-day sprint program to help e-commerce professionals craft actionable plans. Reach out to him on LinkedIn for more details or for a free consultation.

    Links:

    • Schedule a free 30 minute ecommerce problem solving session with Joshua:
    • Joshua’s LinkedIn:
    11 min
  • Episode 155: Google's New AI Payment Protocol: Universal Commerce Protocol Explained

    In this episode of Commerce Today, Joshua Warren dives into Google's latest announcement of the Universal Commerce Protocol (UCP) for AI and e-commerce, a mere six months after introducing the Agent Payments Protocol (AP2). Learn how UCP allows users to make purchases directly within Gemini on Google's AI-enhanced search results and its implications for e-commerce and user experience. Joshua also touches on Microsoft's competing protocol, Microsoft Copilot Checkout, and its potential applications for B2B brands. Get insights into the technical requirements for implementing these protocols, potential challenges, and the strategic importance of staying ahead in this rapidly evolving AI-driven commerce landscape.

    Links:

    • Schedule a free 30 minute ecommerce problem solving session with Joshua:
    • Joshua’s LinkedIn:
    13 min
  • Episode 154: Boost Your Repeat Revenue: Subscription Strategies for E-commerce

    In the final holiday episode of 2025 for Commerce Today, Joshua Warren discusses strategies for converting holiday shoppers into repeat customers through effective subscription and replenishment models. He covers who should avoid subscriptions, initial smart reminders, the benefits of 'Subscribe and Save' options, bundled replenishment kits, and launching true membership programs. Joshua offers practical advice on improving customer retention and increasing lifetime value. Don’t miss this valuable episode as you prepare your e-commerce business for a successful 2026!

    Links:

    • Schedule a free 30 minute ecommerce problem solving session with Joshua:
    • Joshua’s LinkedIn:
    7 min
  • Episode 153: Essential 5-Step Incident Playbook for E-Commerce Sites

    Join Joshua Warren, CEO of Creatuity, in the third episode of our holiday series as he shares a crucial 5-step incident playbook for e-commerce teams. Drawing from a real-life Thanksgiving incident, Joshua details the importance of having a plan for site outages, discussing the types of issues that can occur, and providing actionable steps to detect, triage, communicate, fix, and learn from incidents. Don't miss out on this essential guide to keeping your e-commerce site running smoothly during the busy holiday season!

    Links:

    • Schedule a free 30 minute ecommerce problem solving session with Joshua:
    • Joshua’s LinkedIn:
    11 min
  • Episode 152: Fixing B2B E-Commerce Quoting: From Call to Click

    Join Joshua Warren, founder of Creatuity and host of Commerce Today, for episode 152, where we tackle how to improve B2B e-commerce quoting. Learn about the pitfalls of legacy systems, the importance of seamless digital experiences for millennial and Gen Z buyers, and a four-level maturity model for B2B quotes. Discover practical steps to eliminate 'call for pricing' obstacles, implement dynamic pricing, and enhance user experience just in time for Q1 of 2026. Don't miss this holiday episode packed with actionable insights!

    Links:

    • Schedule a free 30 minute ecommerce problem solving session with Joshua:
    • Joshua’s LinkedIn:
    8 min
  • Episode 151: Avoiding Common E-Commerce Promotion Pitfalls: A Fireside Chat with Joshua Warren

    In this episode of Commerce Today, Joshua Warren addresses common mistakes brands make with their holiday promotions and provides strategic insights on how to offer discounts without long-term damage. Using real-life examples, Joshua explains how to categorize promotions into traffic, inventory, and relationship buckets and outlines a simple three-step process for planning effective promotions for 2026. Learn how to avoid the 'perma sale' trap, manage customer expectations, and boost both your customer acquisition cost and lifetime value. Future episodes in the series will cover topics like B2B quoting, crisis management, and subscription models. Reach out to Joshua on LinkedIn for a free e-commerce brainstorming session or to buy his book, 'The E-Commerce Growth Playbook.'

    Links:

    • Schedule a free 30 minute ecommerce problem solving session with Joshua:
    • Joshua’s LinkedIn:
    9 min
  • Episode 150: Handling Complex E-Commerce Product Catalogs

    In episode 150 of Commerce Today, host Joshua Warren takes a break from discussing AI to tackle the challenge of managing large and complex e-commerce product catalogs. Combining insights from several case studies, Joshua explores effective strategies for maintaining brand consistency, findability, and data governance without overhauling existing systems. He delves into a data contract-first approach and emphasizes the importance of clean product data, search optimization, and seamless integration between IT and marketing. Whether dealing with multiple brands, countries, or a vast range of product attributes, this episode offers practical advice for improving e-commerce operations and user experience.

    Links:

    • Schedule a free 30 minute ecommerce problem solving session with Joshua:
    • Joshua’s LinkedIn:
    19 min

About Commerce Today

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Short, actionable updates on ecommerce and omnichannel technology that help merchants of all sizes succeed. We focus on things you should be doing today to be successful in the ecommerce industry.